Exciting New Collaboration for Premium Smartphone Design
Collaboration Previews the Upcoming Infinix NOTE 60 Ultra Designed by Pininfarina
Today, marking a significant milestone in smartphone design, Infinix has revealed its strategic partnership with Pininfarina, the renowned Italian design house celebrated for its 95-year legacy in crafting iconic automobiles and luxury lifestyle products. This collaboration is set to launch a new flagship design series, with the Infinix NOTE 60 Ultra as the pioneering smartphone born from this alliance.
Legacy Meets Innovation
Each creation from Pininfarina, from the Ferrari Testarossa's sleek curves to the Alfa Romeo Spider's elegant shape, is a testament to a century of Italian design excellence. Now, this prestigious brand brings its heritage into the smartphone realm, redefining industry standards. The upcoming Infinix NOTE 60 Ultra, designed in collaboration with Pininfarina, signifies a new era for both brands in the high-end market.
Infinix's Growing Global Presence
Infinix has experienced remarkable success recently, reflecting a dynamic momentum in the smartphone market. Recent statistics show that the brand achieved the most substantial quarter-on-quarter shipment increase in Southeast Asia in Q2 2025. As Infinix combines Pininfarina's iconic design philosophy with its own commitment to technological innovation, this partnership aims to set a new benchmark for luxurious smartphone craftsmanship while delivering design-driven experiences to consumers everywhere.
CEO Insights on the Partnership
Infinix's CEO, Tony Zhao, expressed his enthusiasm for this partnership, noting, "As we collaborate with leading partners across various fields, we are steadily advancing Infinix's journey toward premiumization. Our collaboration with Pininfarina is a pivotal step in reinforcing the design foundation of our future offerings, beginning with the NOTE 60 Series. This partnership underscores our dedication to enhancing investments in high-end design and establishing a fresh aesthetic standard for upcoming flagship devices."
Pininfarina's Vision for Technology
Fabio Calorio, Pininfarina's Senior Vice President of Brand, emphasized the excitement surrounding this collaboration. He stated, "Working alongside Infinix is a wonderful chance to translate Pininfarina's legacy of Italian design excellence into the technology sector. Through this partnership, we can integrate our principles—rooted in beauty and performance—to create meaningful user experiences. For nearly a century, our brand has epitomized elegance, timeless design, and emotional engagement in form—values that resonate deeply with Infinix's innovative vision."
Looking Ahead: Future Announcements
As both companies prepare to usher in a groundbreaking era of mobile design, they will unveil full details regarding the device’s design philosophy, features, and availability in the near future. This collaboration is generating considerable anticipation in the market, setting the stage for premium offerings in the smartphone category.
About Infinix
Founded in 2013, Infinix is committed to innovation, providing cutting-edge technology and exceptional design along with outstanding performance. The brand has expanded its product line beyond smartphones to encompass TWS earbuds, smartwatches, laptops, tablets, and smart TVs, creating a robust ecosystem of intelligent devices. Infinix products are available in over 70 countries and regions, reaching consumers across Africa, Latin America, the Middle East, South Asia, and Southeast Asia.
About Pininfarina
Pininfarina is recognized globally for its unmatched ability to craft timeless designs characterized by elegance and innovation. Established in 1930, the company has expanded from an artisan workshop into an international entity excelling in automotive design and moving beyond to industrial, experiential design, architecture, and maritime concepts. With a talented workforce of 500 and offices in multiple countries, Pininfarina has successfully delivered more than 1450 automotive projects and over 750 design initiatives, garnering numerous international accolades for design excellence.
Frequently Asked Questions
What prompted the collaboration between Infinix and Pininfarina?
The partnership aims to merge Infinix's technological innovation with Pininfarina's renowned design expertise to elevate smartphone design standards.
What is the Infinix NOTE 60 Ultra?
The Infinix NOTE 60 Ultra is the first smartphone developed through the Infinix and Pininfarina collaboration, showcasing advanced design and technology.
How does this partnership benefit Infinix?
This collaboration enhances Infinix's design credibility and supports its mission to penetrate the premium smartphone market.
Where are Infinix products sold?
Infinix products are available in over 70 countries worldwide, including regions in Africa, Latin America, the Middle East, South Asia, and Southeast Asia.
What distinguishes Pininfarina as a design company?
Pininfarina is celebrated for its legacy in creating beautifully designed vehicles and products characterized by elegance, performance, and timeless appeal.
