Immersive Gamebox's Franchise Growth: PowerPlay and Nikito Join Forces

Immersive Gamebox Expands International Ventures

Immersive Gamebox (IGB), a premier name in immersive group gaming, has recently solidified its international presence by establishing franchise agreements with PowerPlay and Nikito. These partnerships represent an exciting development as IGB breaks into new markets, particularly Canada and France, increasing its reach in the interactive entertainment sector.

Canada: A New Horizon with PowerPlay

In collaboration with PowerPlay, Canada’s leading entertainment venue, IGB will introduce its innovative gaming experiences starting in locations such as Southcentre Mall in Calgary. The official launch marks a pivotal moment for IGB as PowerPlay's existing attractions blend with IGB's immersive Gameboxes. This fusion promises an entertainment experience like no other, bringing cutting-edge gameplay to audiences across the nation.

What to Expect from IGB at PowerPlay

The initial introduction to PowerPlay's venues will include several standout features designed to elevate the gaming experience:

• Advanced Gaming Technology: Participants will be treated to interactive environments with touchscreen walls and sophisticated motion tracking, ensuring an engaging and immersive experience without the need for VR headsets.
• Group Interaction: With options for 2-6 players, these multiplayer games are perfect for a range of events, whether family outings, friends’ get-togethers, or corporate bonding activities.
• Exclusive Themed Experiences: Fans can enter the rich worlds of popular franchises, enhancing their gaming adventures with beloved themes like Squid Game, Ghostbusters, and Angry Birds.

CEO of PowerPlay Canada, Moe Farhat, expressed enthusiasm about the partnership, stating that it aligns seamlessly with their mission to transform entertainment. The collaboration is set to set a new benchmark for leisure experiences in the country.

Innovative Entertainment in France with Nikito

Simultaneously, IGB is breaking new ground in France through an alliance with Nikito, a well-known name in family entertainment. This exciting collaboration will debut Gameboxes at Nikito’s expansive location in Rosny-sous-Bois, which spans an impressive 100,000 sq. ft. The center is poised to open soon and aims to provide localized gaming experiences tailored to French-speaking audiences.

Key Features at the Rosny-sous-Bois Location

As IGB integrates into Nikito's offerings, several features will enhance the experience for guests:

• Localized Content: Games will be available in French, ensuring that local players have an enjoyable and inclusive experience.
• Diverse Entertainment Options: In addition to IGB's Gameboxes, Nikito boasts attractions like Go-Karting, bowling, and laser tag, providing a wide array of entertainment that caters to families and children.
• Expansive and Engaging Environment: With over 15 attractions, Nikito serves as the perfect setting for IGB’s immersive gaming units to flourish.

Hugo Perpere, CEO of Nikito, noted the significance of integrating Immersive Gamebox technologies into their offerings, emphasizing their potential to captivate visitors and create memorable experiences.

Global Expansion and Future Prospects

Lisa Paton, IGB’s President and COO, highlighted the importance of these franchise agreements in achieving IGB’s global growth objectives. This strategic move aims to deliver their unique gaming experiences to new audiences while respecting and adapting to local cultures. The partnerships with PowerPlay Canada and Nikito are monumental steps toward creating a global community of immersive gaming enthusiasts.

About Immersive Gamebox

Immersive Gamebox is leading the charge in the world of immersive interactive entertainment. With state-of-the-art Gameboxes outfitted with advanced motion tracking, projection technologies, and responsive walls, IGB offers multiplayer experiences that place players directly in dynamic scenarios. Currently operating in over 30 locations, IGB is continuously expanding its offerings by collaborating with popular brands and franchises, and boasts a growing collection of captivating games. Their commitment to excellence is reflected in their outstanding reputation, reinforced by over 25,000 five-star reviews across platforms like Google and Tripadvisor, placing them among the top attractions globally.

Frequently Asked Questions

What is Immersive Gamebox?

Immersive Gamebox is a global leader in immersive group gaming experiences featuring innovative Gameboxes equipped with advanced technologies to create interactive entertainment.

Where will IGB open new locations?

IGB is set to open new locations in Canada and France as part of recent franchise agreements with PowerPlay and Nikito, respectively.

What type of games does Immersive Gamebox offer?

IGB offers multiplayer games that feature popular themes and franchises, with immersive gameplay experiences designed for groups of 2-6 players.

How does IGB ensure local engagement?

IGB adapts its offerings to local cultures, including providing games in different languages, ensuring an inclusive and engaging experience for all guests.

What can visitors expect from the new locations?

Visitors can look forward to advanced gaming technology, localized experiences, and a variety of entertainment options at both Canadian and French franchise locations.

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