Brian Garrigan Joins illumin as Chief Revenue Officer
illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF), recognized for its innovative advertising technology, is excited to announce the appointment of Brian Garrigan as its new Chief Revenue Officer (CRO). This strategic move aims to enhance customer growth and strengthen the company's market position.
A Leader in Adtech
With over a decade of experience in high-growth sales environments, Garrigan has demonstrated a remarkable ability to achieve scalable growth in various sectors, including enterprise and mid-market sales. Previously, as the Senior Vice President of Sales at Simpli.fi, he played a crucial role in transforming the organization into a leading force in programmatic media and Connected TV (CTV).
Responsibilities and Vision
In his new role at illumin, Garrigan will oversee global sales operations, account management, and client success strategies. His primary focus will be to broaden illumin's reach across North America, Latin America, and Europe while enhancing client relationships and driving revenue performance.
A Commitment to Customer Growth
Simon Cairns, CEO of illumin, emphasized Garrigan's unique experience in building collaborative teams and driving growth. He believes that Garrigan's skills will be pivotal as illumin continues its expansion. “Brian understands the importance of fostering strong client partnerships and nurturing a performance-driven culture,” Cairns noted.
Transformative Opportunities Ahead
Garrigan expressed his excitement about joining illumin during such a transformative period for the company. He recognizes the growing demand from marketers for more efficient and transparent media planning and activation solutions. “illumin's technology is at the forefront of integrating CTV and programmatic advertising, creating significant value for our clients,” he stated.
Fostering a People-First Culture
Known for developing teams that consistently achieve double-digit growth while maintaining a customer-centric approach, Garrigan will prioritize expanding enterprise partnerships and deepening channel relationships at illumin. He is committed to instilling a culture focused on people, process, and performance.
Garrigan's Vision for illumin
“My belief is that sustainable growth stems from prioritizing people,” Garrigan remarked. At illumin, he aims to guide teams and clients towards shared success, blending collaboration, accountability, and measurable results to drive long-lasting impacts.
About illumin Holdings Inc.
illumin is revolutionizing the programmatic advertising landscape by enabling marketers to achieve transformative outcomes through a unified, customer-focused platform. It seamlessly integrates various channels, including programmatic, CTV, email, and social, providing clients with clear and actionable insights. Based in Toronto, illumin serves a diverse clientele across North America, Latin America, and Europe.
Frequently Asked Questions
1. What role has Brian Garrigan been appointed to at illumin?
Brian Garrigan has been named the Chief Revenue Officer (CRO) at illumin Holdings Inc.
2. What experience does Brian Garrigan bring to illumin?
Garrigan brings over a decade of experience in leading sales organizations and driving growth in the adtech sector.
3. What are Garrigan's main responsibilities at illumin?
He will oversee global sales, account management, and client success, focusing on expanding market reach and client relationships.
4. How does Simon Cairns view Garrigan's appointment?
Cairns believes Garrigan's experience in building collaborative teams and driving growth will be key for illumin's expansion.
5. What is illumin's mission in the advertising technology space?
illumin aims to empower marketers by providing innovative solutions that integrate various advertising channels for better performance and insights.
