iHeartMedia Partners with Exactly Right Media
iHeartMedia, recognized as the leading podcast publisher globally, has announced an exciting collaboration with Exactly Right Media (ERM). This partnership aims to bring the popular true crime podcast 'My Favorite Murder' and ERM's diverse lineup of shows into the iHeartPodcast family, establishing a new era for podcast enthusiasts.
Unleashing Popular Podcasts
Under this agreement, iHeartMedia will serve as the exclusive sales, marketing, and distribution partner for ERM’s extensive catalog of premium podcasts. This includes fan-favorites like 'My Favorite Murder,' co-hosted by Georgia Hardstark and Karen Kilgariff. Their engaging style and storytelling have captured the hearts of listeners, contributing to the show's remarkable achievement of two billion lifetime downloads.
A Celebration of Success
As this collaboration unfolds, it coincides with the 9th anniversary of 'My Favorite Murder,' which celebrates nearly a decade of captivating true crime tales. The podcast has earned numerous accolades, including the iHeartPodcast Awards Audio Pioneer Icon Award, reflecting its significant impact on the podcasting landscape.
Statements from Leadership
Will Pearson, President of iHeartPodcasts, expressed excitement about this partnership: "Partnering with Exactly Right Media is particularly thrilling as we celebrate the incredible journey of 'My Favorite Murder.' Their innovative storytelling and dedicated audience provide a perfect match for us. We look forward to incorporating their shows into our platform while also exploring opportunities to develop new content together."
Growth Opportunities
In addition to enhancing ERM’s existing shows, the deal encompasses co-production opportunities for new podcasts, ensuring that millions of listeners worldwide benefit from a richer content experience. This partnership capitalizes on Exactly Right Media’s recent advancements, including the launch of a new audio and video studio, equipped to deliver world-class production capabilities.
Vision for Future Productions
Co-founders Kilgariff and Hardstark shared their enthusiasm: "Joining forces with iHeartMedia allows us to amplify our voices and reach a broader audience. The 9th anniversary of 'My Favorite Murder' marks a perfect moment to enhance our partnership and embark on new creative projects together."
The Expanding Podcast Network
Listeners can expect an enriched selection of podcasts through this partnership, which will eventually include new shows that reflect ERM's signature storytelling approach. This collaboration not only promises to elevate ERM’s visibility but also aims to captivate an even larger podcast audience.
Insight into Exactly Right Media
Founded in 2018 by Hardstark and Kilgariff, Exactly Right Media provides a platform for unique voices to share their stories. Since its inception, the network has flourished, gaining a loyal listener base drawn from 'My Favorite Murder' and beyond. Their commitment to creating profound, entertaining content sets them apart in the podcasting domain.
About iHeartMedia
iHeartMedia, Inc. [NASDAQ: IHRT] stands as the largest audio media company in the United States. With 90% of Americans tuning into iHeart's broadcast radio monthly, the brand boasts a substantial reach, surpassing its competitors significantly. As the foremost podcast publisher according to Podtrac, iHeartMedia continues to foster innovation in the audio space, facilitating an unprecedented connection with audiences through its diverse range of platforms.
About My Favorite Murder
'My Favorite Murder' is a pioneering true crime comedy podcast where hosts share gripping true crime stories and personal anecdotes. Since its debut, it has shattered global download records while forming an enthusiastic and devoted listener community. This immersive storytelling resonates well with fans, contributing to the overall success of the podcasting genre.
Frequently Asked Questions
What is the partnership between iHeartMedia and Exactly Right Media about?
The partnership allows iHeartMedia to exclusively market, sell, and distribute ERM's podcast lineup, including 'My Favorite Murder.'
How does this partnership benefit podcast listeners?
Listeners can expect a wider array of high-quality podcasts, including both ERM's existing shows and new content developed through collaboration.
What accolades has 'My Favorite Murder' received?
'My Favorite Murder' has won several awards, including the Audio Pioneer Icon Award at the iHeartPodcast Awards.
Where can listeners find Exactly Right Media's podcasts?
The podcasts can be found on iHeartPodcasts, among other platforms, making it accessible to a broad audience.
What are the future plans for ERM's podcast offerings?
ERM plans to expand its offerings with new co-produced podcasts that leverage their storytelling expertise and the support of iHeartMedia.
