IGPDecaux Secures Landmark Bus Shelter Project in Rome

IGPDecaux Secures Landmark Bus Shelter Project in Rome

IGPDecaux has achieved a significant milestone by winning the contract for the iconic bus shelters in Rome, a city bustling with 2.8 million residents and hosting approximately 50 million tourists annually. This venture demonstrates IGPDecaux's commitment to redefining urban transport infrastructure.

Details of the Bus Shelter Contract

The contract, awarded by ATAC, Rome’s public transport operator, encompasses an impressive upgrade of existing facilities. Over the course of 11 years, IGPDecaux will modernize about 9,600 infrastructures, including 1,400 bus shelters. New installations will consist of an innovative “Eterna” range featuring over 1,900 advertising panels, incorporating 747 digital displays to enhance the passenger experience.

Modernization and Accessibility Features

Beginning the installation process, the initiative aligns with the city's ambitions, ensuring readiness for the imminent Jubilee. The project integrates the “Piano Fermate” strategy aimed at enriching public transport accessibility and creating a vibrant urban environment for both locals and visitors.

This contract employs a hybrid financing model, leveraging public funds complemented by advertising revenue, ensuring a sustainable approach to urban development.

Improving Urban Infrastructure

The new developments will not only revamp existing infrastructures but also introduce high-quality street furniture, enhancing the urban landscape. Key highlights include:

• 435 “Eterna” bus shelters featuring 501 digital touchscreen displays for enhanced information dissemination and an inclusive system for visually impaired passengers.
• 405 “Eterna” electronic bus stops equipped with audible panels to support visually impaired users.
• 14 dedicated bus terminals equipped with facilities for ATAC staff, boosting operational efficiency.

Innovative Navigation Solutions

A significant aspect of this project is the introduction of an application designed to facilitate navigation and accessibility for visually impaired users, making Rome a pioneer in such inclusive capabilities in Italy.

Design and Environmental Considerations

The new line of street furniture, developed specifically for the Roman context, boasts a unified aesthetic that is modern yet respectful of the historic character of the city. JCDecaux, the parent company of IGPDecaux, aims to present a sleek image focusing on the future of public transport in Rome.

Moreover, IGPDecaux is committed to the environment. The project expects to reduce carbon emissions significantly, aligning with JCDecaux’s broader climate strategy aimed at achieving Net Zero Carbon by 2050. The incorporation of renewable energy sources during production and operation is a major step forward.

Comments from Key Stakeholders

Leaders from both ATAC and the Roma Capitale have expressed their enthusiasm for this partnership. Eugenio Patanè, the Councilor for Mobility, emphasized the importance of accessibility and efficiency improvements for citizens, while Alberto Zorzan, Managing Director of ATAC, highlighted the synergetic collaboration between public and private sectors.

Jean-Charles Decaux, Co-CEO of JCDecaux, conveyed pride in overseeing the transformation of Rome’s public transport landscape, stressing the commitment to sustainability and innovation that characterizes this initiative.

Significance for Advertisers

The new bus shelter contract serves as a robust platform for advertisers, offering modern, well-designed spaces in Italy’s capital. Digital displays equipped with various content types will cater to both residents and tourists, driving engagement and enhancing the experience in public spaces.

Through this initiatory phase of modernization in Rome, IGPDecaux further establishes itself as a leader in the urban advertising field, employing innovative practices and adhering to sustainability benchmarks.

Frequently Asked Questions

What is the duration of the bus shelter contract awarded to IGPDecaux?

The contract spans 11 years, focusing on the upgrade and modernization of numerous bus shelters and stops.

How many new bus shelters will be installed in Rome?

IGPDecaux plans to install 435 new “Eterna” bus shelters as part of this initiative.

What benefits do the new installations offer to users?

The new installations incorporate features for improved accessibility, including digital screens for information and systems designed for visually impaired users.

How will the project contribute to sustainability?

The project aims to reduce carbon emissions through the use of renewable energy in its production and by employing efficient digital systems.

Who awarded the contract to IGPDecaux?

The contract was awarded by ATAC, the public transport operator in Rome.

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