IDOC Partners with Eyes On Eyecare for Comprehensive Optometrist Report
The annual report reveals growth ambitions, marketing gaps, and insights for practicing ODs.
In a significant collaboration, IDOC, a leader in supporting independent optometric practice owners, has partnered with Eyes On Eyecare to release a detailed report on the state of optometry for 2025. This report comes on the heels of a nationwide survey conducted in September 2025, providing valuable insights from 543 practicing optometrists across the U.S. and Canada.
The findings shed light on the key aspirations of optometrists, with 48.3% of those surveyed identifying "growing their business in their current location" as their primary goal for the next three years. However, a paradox emerges as 60.35% of respondents admitted to spending less than $500 on monthly marketing. Moreover, a significant 5.75% of participants did not track their marketing expenditures at all.
According to IDOC CEO Dave Brown, this disconnect highlights the challenges that independent practice owners face. "Optometrists exhibit a strong desire to expand their practices, yet many struggle with time and financial resources needed for effective marketing and everyday management tasks. IDOC's mission is to alleviate these burdens, enabling ODs to prioritize patient care and focus on practice growth," he explained.
Insights from the 2025 Optometrist Report
The report also recognized Alcon, a key partner of IDOC in the contact lens market, as the most favored contact lens provider by the surveyed optometrists. This emphasizes the solid vendor partnerships that IDOC fosters, which are pivotal in supporting the clinical and financial successes of its members.
Brown further stated, “Independent ODs form the backbone of IDOC, and collaborations with organizations like Eyes On Eyecare are instrumental in our efforts to support their success. We are committed to providing the necessary tools, insights, and community to ensure they thrive in a competitive environment.”
IDOC's Commitment to Independent Optometry
As part of its mission, IDOC serves over 3,200 optometrists in the U.S. and belongs to a global network encompassing more than 7,000 practice owners who collectively care for around 50 million patients worldwide. The organization actively offers real-world solutions designed to simplify independent ownership, including its Optometry Marketing Services. This initiative empowers members to design and implement effective marketing strategies aimed at attracting and retaining patients.
The dedicated team at IDOC's Optometry Marketing Services stands as a vital resource for members aspiring to expand their business footprint, providing expertise in targeted marketing strategies and execution.
About IDOC
For over 25 years, IDOC has been unwavering in its commitment to aiding the success of independent ownership. Unbound by insurance companies, banks, or private equity interests, IDOC delivers top-tier consulting, time-saving services, and collaborative opportunities to more than 3,200 independent ODs across the U.S. Moreover, through its ownership of Three Rivers Optical, IDOC presents a wide array of lens options with remarkable turnaround times. As a part of an extensive global community, IDOC leverages the scale and strategic backing necessary to help its members thrive amidst a rapidly changing industry landscape. IDOC proudly boasts the distinction of being a five-time Great Place to Work-Certified™ organization.
About Eyes On Eyecare
Eyes On Eyecare stands as the premier digital-only media and education platform catering to eyecare professionals. With a reach of over 60,000 optometrists and ophthalmologists globally, it delivers data-centric content and experiential learning through various initiatives, including first-party NPI targeting, virtual events, CE/CME courses, and reliable editorial insights. This platform serves as a crucial nexus for the clinical, commercial, and creative dimensions of the eyecare sector.
Frequently Asked Questions
What is the purpose of the 2025 Optometrist Report?
The 2025 Optometrist Report aims to provide insights into the growth ambitions, challenges, and marketing strategies of practicing optometrists.
Who conducted the survey for the report?
The survey was conducted by Eyes On Eyecare, gathering responses from 543 optometrists across the U.S. and Canada.
What marketing challenges do independent ODs face according to the report?
The report reveals that many optometrists desire to grow their practices but struggle with limited marketing budgets and resources.
What role does IDOC play for independent optometrists?
IDOC supports independent optometrists by providing consulting, marketing services, and a community to enhance their business success.
How long has IDOC been operating?
IDOC has been dedicated to the cause of independent optometrists for over 25 years, helping them navigate the complexities of practice ownership.
