IDC Celebrates Fifth Year as Analyst Firm of the Year Honor

IDC Achieves Prestigious Analyst Firm of the Year Honor

NEEDHAM, Mass. -- IDC, recognized globally for its market intelligence and advisory services, proudly announces its remarkable achievement of being named Analyst Firm of the Year – 2024 by The Institute of Influencer & Analyst Relations (IIAR). This recognition is significant as it marks the fifth consecutive year that IDC has received this prestigious award.

Reasons Behind the Recognition

In securing this accolade, IDC was commended for its profound domain expertise and extensive market knowledge. The organization also demonstrated its ability to provide clients with clear and actionable insights, testament to the hard work and dedication of its analysts. IDC’s team was notably recognized for its exceptional research capabilities and strategic foresight, particularly in key areas such as AI services, cybersecurity, digital commerce, and emerging technologies, including generative AI.

Individual Accolades for IDC Analysts

Beyond the organizational achievement, IDC's leadership in the field has also been validated through individual accolades. Heather Hershey, IDC’s Research Director for Worldwide Digital Commerce Strategy, was honored as the IIAR Analyst of the Year – Americas 2024. In addition, Cathy Huang, also a Research Director at IDC, received the IIAR Analyst of the Year – APAC 2024 award.

Further Recognitions

Further highlighting the caliber of its team, Peter Marston, Senior Research Director at IDC, was acknowledged as the runner-up for Analyst of the Year – Americas, while Lori Tartaglia, Senior Account Executive at IDC, was listed as the runner-up for Analyst Client Partner of the Year 2024.

A Reflection of Team Dedication

“This unprecedented fifth consecutive recognition as Analyst Firm of the Year reflects the dedication and expertise of our entire team,” said Crawford Del Prete, President of IDC. His gratitude extended to the global analyst community and individual analysts like Heather, Cathy, Peter, and Lori for their well-deserved accolades. These honors underscore IDC’s steadfast commitment to delivering remarkable value to their clients while fostering innovation in the industry.

Understanding the Award Process

The IIAR determined the 2024 award winners through comprehensive global surveys involving analyst relations professionals and industry analysts from 11 different countries. The evaluation criteria encompassed several critical aspects:

Quality of Analysts

The knowledge and accessibility of analysts across various technology areas and geographic segments were scrutinized.

Coverage Depth

The firm’s depth of coverage across industry segments contributed significantly to the assessment.

Content Quality

Judges focused on the quality and readability of research coverage, which is vital for industry insights.

Website and Accessibility

The ease of information access on the IDC website and the user-friendly experience when booking inquiry and briefing calls with analysts were evaluated.

Value and Client Experience

Evaluation also included the perceived value for money based on insights provided and the overall client experience from a commercial standpoint, including sales helpfulness and offering transparency.

About IDC

International Data Corporation (IDC) is at the forefront as a global provider of market intelligence and advisory services, catering to technology, telecommunications, and consumer markets. With an extensive network of over 1,300 analysts worldwide, IDC delivers insights and guidance to help organizations navigate the ever-evolving digital landscape. Since its inception in 1964, IDC has remained an invaluable partner to technology leaders, enabling them to make informed decisions based on factual technology data.

Frequently Asked Questions

What is the significance of IDC being named Analyst Firm of the Year?

This recognition validates IDC’s commitment to excellence in market intelligence and advisory services, positioning the company as a leader in the industry.

How many years has IDC received this award?

IDC has been honored with the Analyst Firm of the Year award for five consecutive years, highlighting its consistent performance.

Which specific areas did IDC excel in to get this recognition?

IDC was recognized for its expertise in AI services, cybersecurity, digital commerce, and various emerging technologies.

Who were the key individuals recognized alongside IDC?

Notable individuals include Heather Hershey and Cathy Huang, both research directors who received accolades, along with Peter Marston and Lori Tartaglia.

What does this award mean for IDC's clients?

This award underscores IDC's dedication to providing high-quality insights, ultimately benefiting its clients by enhancing their strategic decisions.

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