Idahoan Foods Unveils the 'Get Real' Campaign
For over 65 years, Idahoan Foods has been bringing the taste of 100% real mashed potatoes to households across the nation. This legacy is the foundation for their latest initiative, the 'Get Real' campaign, which seeks to embrace the authentic, sometimes messy moments of family meals. By moving away from the overly curated images of meals often seen on social media, Idahoan aims to celebrate real family dining experiences.
Connecting with Busy Families
The 'Get Real' campaign was created in collaboration with The Brandon Agency, and it emphasizes Idahoan's Real Potatoes, Real Easy™ promise. With the intention of positioning Idahoan mashed potatoes as a fast, affordable, and nutritious option, this new campaign targets busy families looking for quick meal solutions.
The Essence of Real Meals
Idahoan's products allow home cooks to serve delicious mashed potatoes in mere minutes. Emphasizing convenience without sacrificing flavor, Idahoan creates a perfect balance for families who are often pressed for time, yet desire the taste of homemade meals.
Key Insights for the 'Get Real' Campaign
Idahoan's focus groups have revealed significant insights that underpin this campaign:
- Convenience & Speed: With 65% of consumers expressing frustration about insufficient time to prepare meals, Idahoan is here to save the day.
- Value & Affordability: A hearty meal should fit a budget; 83% of consumers identify Idahoan products as offering great value.
- Weeknight Meals: In less than five minutes, Idahoan mashed potatoes can transform weeknight dinners, as noted by 73% of consumers.
Ryan Ellis, Vice President of Marketing at Idahoan Foods, shared, "Our 'Get Real' campaign encourages families to reclaim their time in the kitchen. It's about shifting focus from complicated recipes to appreciating what truly matters - enjoying meals with loved ones." He further highlighted that Idahoan holds an impressive 80% market share in packaged potato products, positioning the brand as a leader in providing quality meal solutions for families.
How to Enjoy Idahoan Products
Finding Idahoan potato products is easier than ever. Families can discover availability through online platforms and in-store. Idahoan mashed potatoes feature a delightful homemade taste accessible right from your kitchen. This campaign is set to launch across various platforms including social media, retail, email communications, and digital displays, making it a vital part of the daily dinner conversation.
For continued updates and to discover more, families can visit Idahoan's official website or follow their social media channels. The commitment to consumer engagement means users will have constant access to exciting new recipes, ideas, and promotions.
About Idahoan Foods, LLC.
Idahoan Foods is recognized as a prominent manufacturer of potato products, encompassing a full-service network dedicated to quality from field to fork. Their relationships with local growers and processing plants ensure superior offerings that align with the 'Real Potatoes, Real Easy™' philosophy. For detailed product information and more, visit www.idahoan.com.
Frequently Asked Questions
What is the main message of the 'Get Real' campaign?
The campaign encourages families to enjoy authentic dining moments, prioritizing convenience in meal preparation without sacrificing taste.
How long has Idahoan Foods been providing mashed potatoes?
Idahoan Foods has been delivering 100% real mashed potatoes for more than 65 years.
What consumer insights led to the campaign's development?
Insights indicate a need for speed and value in meal preparation, with many consumers finding traditional cooking methods time-consuming.
How can I find Idahoan products near me?
Consumers can locate Idahoan products through their website or inquire at local retailers.
What kind of media channels will the campaign use?
The 'Get Real' campaign will be featured across social media platforms, retail environments, and digital engagements to reach a wide audience.
