Ida Simonsen Takes the Helm as New CEO of SMCP North America
SMCP Group is excited to announce that Ida Simonsen has been appointed as the new President and CEO for its North American operations. Simonsen steps into this pivotal role following the departure of Paul Griffin, who has chosen to pursue new opportunities outside of the company.
Ida Simonsen's Inspiring Vision
In her new position, Simonsen expresses her enthusiasm for joining SMCP, a prominent player within the accessible luxury market. She recognizes the brand's commitment to exceptional craftsmanship, Parisian style, and a vision of modern fashion that resonates with many customers. Simonsen looks forward to collaborating with the talented teams within SMCP to enhance the presence of their brands in North America.
A Track Record of Success
Before her appointment at SMCP, Ida Simonsen gained significant experience as the President of the Americas for Stella McCartney for over a decade. During her tenure, she successfully expanded the company’s retail and wholesale footprint in the United States, Canada, and Mexico. Her leadership proved invaluable during key transitions, including the brand's change of ownership from Kering to LVMH. Simonsen's extensive background also includes prominent leadership roles at Marni, which contribute to her deep understanding of both the U.S. market and the global fashion sector.
Commitment to Growth
With her extensive experience and proven leadership capabilities, Simonsen is anticipated to play a transformative role in guiding SMCP North America towards new heights. Isabelle Guichot, CEO of SMCP Group, commented on this exciting development, expressing her confidence in Simonsen's ability to inspire teams and drive growth across North America.
About SMCP Group
SMCP Group stands as a global leader within the accessible luxury arena, representing four unique Parisian brands: Sandro, Maje, Claudie Pierlot, and Fursac. Their presence extends across 46 countries, operating more than 1,600 stores globally along with a robust digital presence. Founded in Paris, Sandro and Maje were established in 1984 and 1998, respectively, with the founders Evelyne Chetrite and Judith Milgrom continuing to influence the creative direction. Claudie Pierlot and Fursac were integrated into the SMCP family in 2009 and 2019.
Contact Information
For inquiries, interested parties can reach the SMCP Group communications team:
SMCP
Amélie Dernis
Phone: +33 (0) 1 55 80 51 00
Email: amelie.dernis@smcp.com
Brunswick Group
Hugues Boëton
Phone: +33 6 79 99 27 15
Tristan Roquet Montegon
Phone: +33 6 37 00 52 57
Email: smcp@brunswickgroup.com
Frequently Asked Questions
Who is the new CEO of SMCP North America?
Ida Simonsen has been appointed as the new President and CEO of SMCP North America.
What is Ida Simonsen's previous experience?
Ida Simonsen previously served as the President of the Americas for Stella McCartney, where she expanded the brand's retail presence in North America.
What brands does SMCP operate?
SMCP operates four main Parisian brands: Sandro, Maje, Claudie Pierlot, and Fursac.
How many stores does SMCP have globally?
SMCP has over 1,600 stores across 46 countries and maintains a robust digital presence.
When was SMCP founded?
SMCP's founding brands, Sandro and Maje, were established in 1984 and 1998, respectively.
