Hyundai Mobis Showcases Innovations at IAA Mobility 2025
Hyundai Mobis is back at IAA Mobility, showcasing its vision for future transportation solutions. This marks their third appearance at this major European mobility event, aimed at enhancing their foothold in the European market with tailor-made electrification solutions.
Innovative Product Displays
The company will feature an array of over 20 advanced products under the theme 'Deeper Look to Progress' at its private booth. This exhibition is designed to attract global automakers by presenting cutting-edge technologies that enhance vehicle performance and driver experience.
Boosting Sales in Europe
Since its initial participation in 2021, Hyundai Mobis has seen substantial growth, with sales in Europe increasing by more than 30%. Their focus on electrification and electronics highlights their competitive edge in a rapidly evolving market.
Public and Private Booth Strategies
The design of the Hyundai Mobis exhibition space allows them to operate both public and private booths simultaneously. This two-track strategy is aimed at separating their audience, ensuring that each segment receives tailored presentations that address their specific needs and interests.
Flagship Technology Features
In the public section of their exhibition, visitors can view Kia's flagship electric vehicle, the EV9, showcasing Hyundai Mobis' Holographic Windshield Display (HWD). This innovative technology transforms the windshield into a dynamic visual display for critical driving information and entertainment, co-developed with ZEISS, aiming for mass production by the year 2029.
Focus on Core Technologies
Hyundai Mobis plans to emphasize its core technologies within the integrated solutions theme, presenting innovations in chassis systems, electronics, and autonomous driving. Their integrated software-defined vehicle (SDV) solutions aim to encompass everything from connected vehicle services to security measures.
Advanced Battery Systems and Innovations
Another key highlight will be their extensive battery systems portfolio, including electric vehicle and hybrid systems. They will also introduce the 'EDU 3-in-1' module, combining multiple critical components into one efficient system.
Engaging Major Automakers
During the event, Hyundai Mobis will engage with major European automakers like Volkswagen, BMW, and Mercedes-Benz, showcasing their technological prowess and exploring potential partnerships. These customized discussions are crucial for establishing their influence in the European market.
Media Session at IAA 2025
A media session is slated for the first day of the exhibition, where Axel Maschka, Executive Vice President at Hyundai Mobis, will discuss upcoming automotive trends and the company's innovative technologies.
About Hyundai Mobis
Hyundai Mobis, based in Seoul, Korea, ranks as the sixth-largest automotive supplier globally. The company excels in various domains, including safety control sensors, electrification components, and advanced automotive electronics. Through its R&D centers located in the United States, Germany, China, and India, Hyundai Mobis is committed to leading automotive innovation.
Frequently Asked Questions
What is Hyundai Mobis showcasing at IAA Mobility 2025?
Hyundai Mobis is showcasing over 20 innovative products focused on electrification and advanced automotive technologies.
How has Hyundai Mobis performed in the European market?
Since its participation in IAA Mobility, Hyundai Mobis has seen a sales increase of over 30% in Europe.
What is the 'Holographic Windshield Display' technology?
The Holographic Windshield Display turns the entire vehicle windshield into a screen, providing drivers with critical information seamlessly.
Who will Hyundai Mobis engage with during the event?
Hyundai Mobis will engage with major European automakers, including Volkswagen, BMW, and Mercedes-Benz, to explore partnerships.
When is the media session at IAA 2025?
The media session takes place on the first day of the exhibit, focusing on automotive trends and Hyundai Mobis' technology.
