Hydro Flask Launches Exciting Brand Campaign
This month, Hydro Flask is thrilled to debut its latest brand campaign, "We Make It. You Own It." This initiative is designed to make waves globally, introducing a fresh look and messages that truly connect with its dedicated fans.
Honoring Customer Connection and Personal Expression
The campaign is all about celebrating how fans relate to Hydro Flask products, focusing on personal expression and quality design. The tagline, "We Make It," underscores Hydro Flask's promise to deliver rigorously tested, top-quality reusable products that not only fulfill practical needs but also enhance users’ lifestyles.
A Tribute to the Community
The campaign's additional message, "You Own It," acknowledges the diverse ways fans personalize and use their Hydro Flasks to show off their unique styles and interests. Larry Witt, president of the Home & Outdoor division at Helen of Troy Ltd., says, “Every product we create is for our customers. Our tumblers and bottles help people stay hydrated and energized while reducing their reliance on single-use plastics.”
Multimedia Launch and Strategic Collaborations
Hydro Flask plans to roll out the campaign across a range of platforms, from social media and digital marketing to traditional media. This includes connected TV ads aimed at audiences on Hulu, Roku, and Amazon. The brand will collaborate with influencers and showcase user-generated content to highlight the unique features of their products.
Building Connections Through Experiences
A key focus of the campaign is how Hydro Flask products fit into the daily lives of its users. Lauren Johnson, vice president of marketing at Hydro Flask, shares this sentiment: “Our fans are the heartbeat of the Hydro Flask story. This campaign pays tribute to their love for our commitment to functionality and style.”
Innovative Products Keeping Pace with Trends
In tandem with the campaign, Hydro Flask is broadening its product line. They've recently launched new styles, colors, and limited-edition items, allowing customers even more ways to express their individuality through Hydro Flask products. Notable among these is the new Travel Bottle, which combines award-winning insulation technology with a design that fits perfectly in cupholders, ensuring an exceptional hydration experience.
A Strong Commitment to Sustainability
Hydro Flask remains dedicated to combating single-use plastics through thoughtful product designs. This commitment is reinforced with the launch of the “We Make It. You Own It.” campaign, highlighting their role as a responsible brand closely tied to its community.
About Hydro Flask
Established in 2009, Hydro Flask is committed to creating premium insulated products that enhance outdoor adventures. A member of the Helen of Troy Limited family (NASDAQ: HELE), Hydro Flask leads the market with its award-winning double-wall insulated bottles and soft coolers. The brand's motto, Refill for Good, showcases its commitment to sustainability.
About Helen of Troy Limited
Helen of Troy Limited is a global leader in providing innovative consumer products through its diverse array of brands, including Hydro Flask, OXO, Braun, and more. Prioritizing brand integrity and customer satisfaction, Helen of Troy consistently strives to deliver high-quality products to consumers around the world.
Frequently Asked Questions
What is the new campaign launched by Hydro Flask?
The new campaign titled "We Make It. You Own It." highlights customer connection and celebrates individuality in how products are used.
When will the campaign begin its rollout?
The campaign is scheduled to launch globally this month across various media platforms.
What kinds of products does Hydro Flask offer?
Hydro Flask provides a range of insulated products, including bottles, tumblers, and soft coolers designed for optimal hydration performance.
How does Hydro Flask support sustainability efforts?
Hydro Flask actively promotes sustainability by reducing single-use plastics, with each product designed to encourage reusability.
Who owns the Hydro Flask brand?
Hydro Flask is a part of Helen of Troy Limited, which manages a portfolio of reliable consumer product brands.
