Hyatt Partners with Assembly for Global Media Strategy
Assembly, a recognized name in the media industry and part of the Stagwell challengers, has been selected as Hyatt's global media agency of record.
Under this collaboration, Assembly will enhance Hyatt's World of Hyatt program, unifying brand performance strategies across various hotel brands.
Transformation Through Centralization of Media Efforts
This strategic partnership will redefine how Hyatt approaches global media planning. By centralizing media operations, Hyatt anticipates greater efficiency and heightened impact throughout its diverse brand portfolio.
"Assembly will elevate our 'Be More Here' initiative, designed to motivate guests to embrace the transformative power of travel with Hyatt," stated Jennie Peelle, global head of media at Hyatt. The partnership promises to foster wellbeing and connectivity throughout Hyatt's offerings, bringing their commitment to customer experience front and center.
Focus Areas for Assembly as Media AOR
As Hyatt’s paid global media agency, Assembly focuses on boosting brand awareness, enhancing customer engagement, and driving bookings for Hyatt’s extensive brands, including luxury and boutique hotels. The partnership aims to leverage creative and data-driven strategies for success.
"Hyatt is a dynamic collection of recognized brands, and we are eager to be their trusted media partner," says Jill Kelly, CEO of Assembly North America. The alignment of Hyatt’s ambitions with Assembly’s expertise positions them to effectively fulfill Hyatt’s media goals.
Assembly's Approach to Media Success
Key metrics for this collaboration will include performance on brand health, engagement rates, and return on ad spend (ROAS). The data-driven approach exemplifies Assembly's dedication to delivering measurable results.
Upcoming Campaign Initiatives
The first campaign under this collaboration is set to launch in the near future. This campaign will embody Hyatt's values and commitment while integrating Assembly's innovative strategies to resonate with travelers globally.
About World of Hyatt
The World of Hyatt program stands out as Hyatt’s guest loyalty initiative, merging luxury and inclusivity across various hotel categories.
Benefits of the Program
Members benefit from earning and redeeming points for hotel stays and a range of wellness experiences. The program invites travelers to explore numerous options while benefiting from unique offers, including confirmed upgrades and nontraditional experiences.
JOIN HYATT TODAY
Travelers can easily join the program and start enjoying these benefits. They are encouraged to visit Hyatt’s official platforms for more information and to stay connected through their mobile app.
About Assembly
Assembly has established itself as a leading global omnichannel media agency. With over 2,300 professionals, it merges technology and creativity to drive impactful shifts for brands. Their innovative operating system facilitates seamless execution of marketing strategies while emphasizing sustainability.
Frequently Asked Questions
What is the role of Assembly in this partnership with Hyatt?
Assembly will serve as the paid global media agency of record for Hyatt, overseeing media strategy and planning.
What is the objective behind hiring Assembly?
The primary objective is to unify Hyatt’s media efforts for better efficiency and impact across its brand portfolio.
How will Assembly enhance Hyatt's marketing strategies?
Assembly will utilize a data-driven approach to increase brand awareness, engage customers, and drive hotel bookings.
What is the first campaign expected to achieve?
The first campaign aims to highlight Hyatt's core values while promoting their unique offerings and experiences.
How can travelers benefit from the World of Hyatt program?
Travelers can earn points for stays and access diverse benefits like upgrades and unique wellness experiences through the World of Hyatt program.
