Husqvarna's Role as Title Partner of the British Masters
Husqvarna, known globally for its innovation in robotic lawnmowers, has officially signed a multi-year agreement to become the Title Partner of the British Masters, a prestigious golf tournament rich in history. The 2026 Husqvarna British Masters is set to unfold at The Belfry, renowned for its iconic Brabazon Course. As part of this sponsorship, Husqvarna will also act as the official robotic mowing partner associated with the DP World Tour.
Innovative Solutions in Golf Course Maintenance
Yvette Henshall-Bell, who serves as the President of the Europe BU at Husqvarna Forest & Garden Division, highlights the synergy between golf and Husqvarna’s robotic technology. “Golf provides the ideal platform to showcase the performance and efficiency of our robotic lawnmowers, which are currently utilized across over 1,700 golf courses worldwide. Our partnership with the DP World Tour exemplifies a shared ambition to modernize course maintenance for the future.”
Celebrating the Legacy of the British Masters
The British Masters, first played in 1946, boasts a remarkable lineage of champions, including golfing legends like Peter Thomson, Tony Jacklin, Seve Ballesteros, and Sir Nick Faldo, who is also a Husqvarna Brand Ambassador. Looking forward to the 2026 event, Faldo expressed his enthusiasm about hosting the tournament, stating, “I feel a deep sense of pride in hosting this iconic tournament as it embarks on a new and exciting journey with this partnership. Husqvarna’s products will be pivotal in maintaining the Brabazon Course in impeccable condition.”
Husqvarna's Growing Engagement in Golf
Following the success of its partnership in 2025, Husqvarna will elevate its status within the DP World Tour in 2026, taking on the role of Official Tournament Partner not only for the British Masters but also for events such as the Amgen Irish Open and Corporate Partner for the BMW International Open, among others. This collaboration enables Husqvarna to highlight its advanced technologies throughout the tournament season and work closely with greenkeepers and course managers to ensure exceptional quality and presentation.
Robotic Mowers Setting New Standards
During the recent AIG Women's Open, Husqvarna showcased its innovation when 15 CEORA robotic mowers managed all 18 fairways, representing their debut at a global golf event. Husqvarna has been a trailblazer in the realm of robotic lawnmowing since launching the world's first model in 1995 and has been committed to the commercial sector since 2019.
The Legacy and Future of Husqvarna Group
Husqvarna Group stands as a beacon of excellence and innovation, predominantly focusing on solutions that encompass forest and garden management along with diamond tools for construction. With a focus on developing high-grade products, they offer a vast array of solutions from robotic mowers to chainsaws. Founded in 1689 in the Swedish town of Huskvarna, the company continues to lead in multiple fields, serving professionals and consumers globally. As of the latest reports, Husqvarna Group has achieved net sales of SEK 48.4 billion, reflecting its expansive footprint across over 100 countries.
Frequently Asked Questions
What is the significance of Husqvarna's partnership with the British Masters?
This partnership highlights Husqvarna's commitment to enhancing golf course maintenance with its innovative robotic technology, elevating the standards of the tournament.
Where will the 2026 Husqvarna British Masters be held?
The tournament is scheduled to take place at The Belfry on the Brabazon Course, a venue renowned for its storied history in professional golf.
What role does Husqvarna play in the DP World Tour?
Husqvarna serves as the Official Marketing Partner of the DP World Tour, showcasing their technologies and supporting course management during tournaments.
Who are some of the past champions of the British Masters?
Past champions include Peter Thomson, Tony Jacklin, Ian Woosnam, and Seve Ballesteros, reflecting the tournament's rich legacy.
What innovative products does Husqvarna offer?
Husqvarna delivers a diverse range of solutions, including robotic lawnmowers, chainsaws, and watering systems, underscoring their dedication to quality and innovation.
