Humane Colorado: A New Chapter of Compassion
After 115 years of dedicated service, the Dumb Friends League has transformed into Humane Colorado, a name that resonates with its mission and values. This change is not just a rebranding, but a reflection of the organization’s unwavering commitment to advocate, educate, and provide compassionate care for animals and their human companions.
Humane Colorado’s new name, revealed recently, reflects the organization's deep-rooted history while also emphasizing progress and relevance in today’s world. According to Dr. Apryl Steele, the president and CEO, this transition symbolizes an upgraded and forward-thinking approach to animal welfare. "The new name honors our rich history while representing who we are today, and the meaningful impact we make as leaders in animal welfare not just in Colorado, but across the nation," she stated.
Throughout its history since founding in 1910, the organization has evolved to meet the changing needs of both pets and their owners. The decision to rebrand eliminates the confusion surrounding the term “dumb,” which historically was associated with animals lacking the ability to speak. This rebranding positions Humane Colorado as a contemporary and compassionate advocate for animals and their caregivers.
"This rebrand reflects the input of our community, donors, staff, and volunteers who were integral in shaping an identity that will usher us into the next century of our work," expressed Janice Kercheville, chair of the board of directors. The rebranding process involved thorough research and collaboration, with a special subcommittee working alongside branding experts to finalize the name, logo, and tagline—all aligning with the organization’s mission to enhance the lives of pets, people, and the greater community.
With a firm dedication to best practices, Humane Colorado is focused on implementing humane approaches that uplift the well-being of animals and their caregivers. The organization’s new identity positions it for sustained leadership and impact within the animal welfare sector for the century ahead.
For those interested in supporting or getting involved with Humane Colorado, the organization offers a variety of programs aimed at saving lives and fostering the human-animal bond. Their work extends beyond mere sheltering; they actively connect families with pets while addressing common obstacles to pet ownership and promoting innovative solutions to contemporary issues in animal welfare.
About Humane Colorado
Established in 1910, Humane Colorado, formerly the Dumb Friends League, has long stood as a beacon for animal welfare advocacy. The organization is poised to continue its mission of offering compassionate care and various support services. With initiatives that focus not only on housing animals but also on improving their lives while fostering strong bonds between humans and animals, Humane Colorado is dedicated to addressing modern challenges in this field.
Contact Information
Amy Moynihan
303-246-1900
or
Barb Jones
303-765-4751
Frequently Asked Questions
What prompted the name change to Humane Colorado?
The name change reflects the organization's commitment to modern values and its role as a leader in animal welfare.
How long has the organization been serving the community?
Humane Colorado has been dedicated to animal welfare for over 115 years, evolving to meet the needs of pets and their caregivers.
What services does Humane Colorado provide?
Humane Colorado focuses on sheltering, rehabilitation, veterinary care, and various community programs to support pets and their owners.
How can I support Humane Colorado?
You can support Humane Colorado through donations, volunteering, and participating in their various initiatives and programs.
Is there more information available about Humane Colorado?
Yes, additional information about their mission and programs can be found on their official website, HumaneColorado.org.
