HS HYOSUNG Unveils a New Vision: 'Masteria'
HS HYOSUNG has taken a bold step by launching a new corporate identity (CI) called 'Masteria.' This initiative showcases their commitment to improving human lives by harnessing the power of science, technology, and collaborative intelligence.
Meaning Behind the New Corporate Identity
The CI features a unique square star shape that intertwines with a design called the 'Value Tree.' This design serves as a guiding light for the future and pays homage to HS HYOSUNG's rich heritage. The 'Leading Star' symbolizes the company’s goal to lead the way toward prosperity, while the 'Value Tree' highlights the principles of growth, resilience, and resourcefulness.
The Leadership Philosophy
In an inspiring speech, Vice Chairman H.S. Cho reaffirmed the company's dedication to honoring its founder's legacy. He emphasized the vital role of nation-building through industrial growth, focusing on maximizing the well-being of all stakeholders involved. This dedication aligns with the company’s 60-year history, where ethical management has always been a priority.
Driving Change with a Fresh Vision
At the heart of HS HYOSUNG's new vision lies the belief that meaningful value can enhance humanity. This vision transcends traditional business approaches by using science and technology for the greater good. The motto 'Value Together' embodies their goal of encouraging collaboration that benefits both customers and society as a whole.
A Color Palette Reflecting Core Values
HS HYOSUNG has chosen a striking color palette to represent its values. HS Blue signifies excellence and innovation, HS Green represents trust and respect, while HS Orange conveys passion and happiness. These colors not only define the company’s identity, but they also represent the values HS HYOSUNG strives to embody.
The Road Ahead
HS HYOSUNG's new identity is perfectly aligned with its long-term goals of exploring emerging opportunities. By focusing on the power of collective intelligence, HS HYOSUNG aims to deliver not just products, but also significant contributions to society. This vision aligns smoothly with Vice Chairman Cho’s ongoing philosophy of 'Value Management.'
A Commitment to Ethical Management
Ethical management plays a crucial role in HS HYOSUNG's operations. The company’s leaders are committed to maximizing value for all stakeholders, including clients, investors, and society at large. With this refreshed vision and slogan, HS HYOSUNG is positioned to further integrate these principles into its business practices.
Expanding Reach Across Affiliates
Alongside its rebranding efforts, HS HYOSUNG Advanced Materials has officially adopted the new brand name, which is expected to resonate positively across its various affiliates. This includes HS HYOSUNG Information Systems and HS HYOSUNG Global Logistics, among others. The new name is set to take effect later this year, helping to unify the brand under its innovative vision.
Frequently Asked Questions
What is HS HYOSUNG's new corporate identity?
HS HYOSUNG's new corporate identity is called 'Masteria,' representing their focus on enhancing human lives through science and technology.
What does the 'Value Tree' represent?
The 'Value Tree' signifies a promise of ongoing growth, resilience, and resourcefulness in their service to humanity.
How does the new slogan capture the company's philosophy?
The slogan 'Value Together' showcases HS HYOSUNG's commitment to fostering collaboration that benefits all stakeholders involved.
What colors are associated with HS HYOSUNG's new identity?
The colors representing HS HYOSUNG are HS Blue (excellence), HS Green (trust), and HS Orange (passion).
When will the new branding be adopted across its affiliates?
The new branding is set to be adopted by HS HYOSUNG's affiliates later this year, following their respective shareholders' meetings.
