HS HYOSUNG Unveils a Fresh Corporate Identity and Vision
HS HYOSUNG has proudly introduced a new corporate identity (CI) and vision called 'Masteria.' This major change showcases their dedication to improving humanity through innovative uses of science, technology, and collective intelligence.
Symbolic Representation in the New CI
The redesigned corporate identity features a square star symbol along with colors that stand for a 'Leading Star' guiding the world and a 'Value Tree' which represents growth and stability. This design links HS HYOSUNG's deep-rooted history with its ambitious future, merging the philosophies of its founders with the new management team's fresh perspective.
A Message from Vice Chairman H.S. Cho
In his initial comments about the new CI, Vice Chairman H.S. Cho reaffirmed the organization's commitment to its historical role in nation-building through industrial advancements. He remarked, 'Our aim is to enhance the well-being of all stakeholders via ethical management and value creation.' This focus on proactive engagement underscores HS HYOSUNG's leadership in nurturing community and stakeholder satisfaction.
Commitment to Growth and Resilience
Aligned with its name, which translates to 'morning star,' the CI’s 'Leading Star' symbolizes the company’s commitment to making a positive societal impact. Meanwhile, the 'Value Tree' represents their goal for sustainable growth and prosperity, emphasizing a commitment to achieving lasting beneficial effects.
Vibrant Colors Reflecting Company Values
HS HYOSUNG has chosen three distinctive colors to represent its brand: HS Blue, HS Green, and HS Orange. HS Blue embodies excellence and innovation; HS Green emphasizes responsibility and collaboration, while HS Orange expresses pride and joy. Together, these colors encapsulate the company’s core values and aspirations.
Clarifying Their Future Vision
HS HYOSUNG has solidified its vision with the statement: 'We create value to enrich humanity through the power of science, technology, and collective intelligence.' This reflects the company’s future-oriented approach, which focuses not just on offering products and services but on enhancing the quality of life within communities.
Aligning with Value Management Philosophy
This vision aligns seamlessly with Vice Chairman Cho's longstanding management philosophy called 'Value Management,' which prioritizes optimizing value for stakeholders, including customers, employees, and society as a whole.
Community-Focused Slogan: "Value Together"
In line with this philosophy, HS HYOSUNG has adopted a new slogan: 'Value Together.' First unveiled during a town hall meeting, this slogan captures the essence of the company’s mission under Vice Chairman Cho’s guidance, reinforcing its commitment to values and ethics.
Looking Ahead: Brand Integration Across Affiliates
HS HYOSUNG Advanced Materials has recently changed its name and is among the first affiliates to embrace this new brand identity. Other members of the HS HYOSUNG Group, including HS HYOSUNG Information Systems and HS HYOSUNG Toyota, are expected to undergo similar transformations in the coming months after their respective shareholder meetings.
Frequently Asked Questions
What does 'Masteria' mean for HS HYOSUNG?
'Masteria' signifies the company’s commitment to enriching humanity and marks a new chapter in its corporate journey.
What does the new CI represent?
The CI incorporates 'Leading Star' and 'Value Tree' concepts, symbolizing innovation and a commitment to sustainable growth.
Who is Vice Chairman H.S. Cho?
Vice Chairman H.S. Cho is a crucial leader at HS HYOSUNG, focusing on ethical management and value creation while steering the company's strategic vision.
How does HS HYOSUNG's vision contribute to community well-being?
By emphasizing science and technology, HS HYOSUNG seeks to provide genuine value that positively impacts customer satisfaction and societal welfare.
When will other affiliates adopt the new brand identity?
The transformation will happen in the latter half of the year, following their respective shareholder meetings to align with the company’s new identity.
