HOYA LensPreview™: A Revolution in Eyewear Selection
HOYA Vision Care is setting a new standard in patient interaction with its innovative solution, HOYA LensPreview™. This groundbreaking virtual try-on tool empowers eye care professionals (ECPs) to provide a richer, more engaging experience for their patients. Now, patients can see the exact colors and styles of HOYA lenses before making a purchase, enhancing their understanding and satisfaction.
Enhancing the Patient Experience
The introduction of HOYA LensPreview™ marks a significant step forward for ECPs and their patients. This tool, which is integrated into the HOYA Hub™ ecosystem, allows for a real-time visualization of various HOYA lenses, including the premium Sensity Family, fashionable Mirror Collection, award-winning Lumacore™, and high-quality polarized lenses. By utilizing this advanced technology, practices can bridge the gap between patient expectation and the reality of lens selection.
The Benefits of HOYA LensPreview™
Samy Lauriette, Vice President of Strategic Marketing for North America at HOYA Vision Care, expressed enthusiasm about the launch, stating, "We're thrilled to introduce HOYA LensPreview as part of our commitment to innovation. This tool enhances the patient experience and helps practices boost second-pair and sun lens sales while eliminating the need for physical samples." Here are some pivotal advantages of using HOYA LensPreview™:
- Cost-Effective and Efficient: No more need for shipping or physical storage of lens samples, which can incur significant costs.
- Expectation Management: Patients gain a clear view of how their lenses will appear prior to placing an order, fostering confidence in their choices.
- Revenue Growth: The engaging experience promotes second-pair and sun lens sales, leading to greater profitability for practices.
How It Works
HOYA LensPreview™ leverages the advanced virtual try-on technology developed by Fittingbox. Benjamin Hakoun, CEO of Fittingbox, stated, "By integrating Fittingbox's Virtual Try-On Advanced solution into the HOYA Hub™, we are providing an immersive lens simulation that elevates the lens selection process to unprecedented heights." This integration showcases a commitment to enhancing the overall lens selection and purchasing experience.
Accessing HOYA LensPreview™
Currently, HOYA LensPreview™ is available free of charge to all HOYA customers using the HOYA Hub through Single Sign-On (SSO). The HOYA Hub serves as a central platform for customers to manage their orders, invoice tracking, payments, and even social media management. ECPs who are not yet part of the HOYA Hub are encouraged to reach out to their local HOYA Business Consultant for access.
About HOYA Corporation
Founded in 1941 in Tokyo, HOYA is renowned for its role as a top-tier global technology and med-tech company. The organization is a significant provider of innovative high-tech and medical products across diverse fields such as healthcare and information technology. Their offerings include eyeglasses, medical endoscopes, intraocular lenses, and optical lenses, alongside components crucial for semiconductor devices and other technologies. With a workforce exceeding 35,000 individuals across more than 150 offices worldwide, HOYA stands at the forefront of advancements in the industry.
About HOYA Vision Care
For over six decades, HOYA Vision Care has been recognized as a leader in the eyeglass lens market, committed to delivering innovative vision care solutions tailored to all stages of a patient's life. With a robust hold in the myopia management sector and a reputation for expertise in developing advanced lens technologies, HOYA offers a wide range of products for consumers. This includes lenses from HOYA, Vision Ease, SEIKO, and PENTAX, as well as cutting-edge innovations like MiYOSMART myopia control lenses and individualized progressive lenses like Hoyalux iD MySelf.
Frequently Asked Questions
1. What is HOYA LensPreview™?
HOYA LensPreview™ is a virtual try-on tool that allows patients to preview HOYA's lens offerings in a real-time, interactive environment, enhancing the purchasing experience.
2. How does HOYA LensPreview™ benefit eye care professionals?
This tool enables ECPs to showcase lenses effectively, reduce the need for physical samples, and potentially increase sales of second-pair and sun lenses through an engaging experience.
3. Who can access HOYA LensPreview™?
All HOYA customers with access to the HOYA Hub via Single Sign-On (SSO) can use the LensPreview™ tool for free.
4. What lenses can I preview with HOYA LensPreview™?
You can preview various premium lens offerings from HOYA, including the Sensity Family, Mirror Collection, Lumacore™, and polarized lenses.
5. Where can I learn more about HOYA Vision Care?
For more information, you can visit the official website of HOYA Vision Care online.
