Hornitos Tequila Unveils New Reserve Line for 75th Anniversary
As Hornitos Tequila marks its 75th anniversary, the brand is excited to introduce a new Reserve Line featuring two premium offerings: Hornitos Cristalino Reserve and Hornitos Añejo Reserve. Known as 'The Tequila de Todos,' Hornitos remains firmly dedicated to delivering high-quality tequila to a diverse audience.
Craftsmanship Behind the New Offerings
In creating its Reserve Line, Hornitos has blended tradition with innovation. Each tequila is crafted from three simple ingredients: 100 percent Blue Weber agave, yeast, and pure water. The Hornitos Cristalino Reserve and Añejo Reserve stand out thanks to their unique finishing processes, aimed at enhancing the flavor experience for tequila aficionados, while being affordable.
Insights from Hornitos Leadership
Rashmi Raine, Vice President of Marketing for US Tequila & Mezcal at Suntory Global Spirits, emphasized, "The launch of Hornitos Reserve Line epitomizes our commitment to making premium tequila accessible to everyone. Celebrating 75 years, we honor our Mexican roots and welcome a new era of Hornitos Tequila with these exceptional offerings."
The Aesthetics of the Reserve Line
Equally enchanting as the taste, the design of the Reserve Line bottles showcases a sleek and multi-faceted look. This design not only represents the premium quality of the tequila within but also serves it as a perfect gift for various occasions, from holidays to casual gatherings. The elegant geometric shapes reflect a modern and inviting approachability of Hornitos Tequila.
Enjoying the New Tequilas Responsibly
Hornitos encourages adults aged 21 and over to enjoy the new Reserve Line responsibly, whether sipping it neat, in a refreshing Cristalino Reserve Espresso Martini, or a classic Añejo Reserve Old Fashioned. The versatility of these new tequilas allows for creative cocktail mixing or enjoying simply as is, making it a great choice for any social setting with friends.
Feature on Hornitos Cristalino Reserve
The Hornitos Cristalino Reserve (40% ABV / $44.99 MSRP) offers a clear and smooth experience. Crafted from the finest hand-harvested Blue Weber agave, it is aged in American Oak barrels, featuring a unique refinement process that includes an extra distillation for improved clarity. A delicate three-week rest with whole vanilla beans from Veracruz adds a hint of natural sweetness, culminating in a luxuriously smooth and layered finish.
Exploring Hornitos Añejo Reserve
The Hornitos Añejo Reserve (40% ABV / $44.99 MSRP) is renowned for its triple aging process which delivers distinct and bold whiskey notes. This tequila features an intricate melding of smoky vanilla and buttery caramel flavors due to its maturation in three types of American Oak barrels—each imparting its unique character and enriching the overall taste profile.
Availability of the Reserve Line
Currently, the Hornitos Cristalino Reserve Tequila and Añejo Reserve Tequila are available in select markets across the United States with an MSRP of $44.99 per 750mL bottle (80 proof, 40% alcohol by volume). The brand plans to extend its distribution nationwide, ensuring more fans can enjoy these remarkable premium tequilas.
About Hornitos Tequila
Founded in 1950 by Don Francisco, Hornitos Tequila has a rich history of innovation and dedication to quality. Staying true to its founding values, the Hornitos family produces a wide array of premium tequilas made from meticulously cultivated agave. The portfolio includes popular varieties such as Hornitos Blanco, Reposado, Black Barrel, and Pineapple Tequilas, among others, each crafted for enjoyment by tequila lovers everywhere.
Frequently Asked Questions
What is the price range for Hornitos Reserve Line?
Both Hornitos Cristalino Reserve and Añejo Reserve are priced at $44.99 per 750mL bottle.
Where can I purchase Hornitos Tequilas?
Hornitos Tequilas can be found in select markets across the US, with plans for nationwide distribution.
What makes Hornitos Tequila unique?
Hornitos Tequila focuses on high-quality, 100 percent agave tequilas that are accessible to all, embodying the spirit of 'The Tequila de Todos.'
Are there cocktails recommended for the new Reserve Line?
Yes, Hornitos encourages enjoying the new tequilas neat or in cocktails like the Cristalino Reserve Espresso Martini and Añejo Reserve Old Fashioned.
What is the alcohol content of the Reserve Line tequilas?
Both Hornitos Cristalino Reserve and Añejo Reserve have an alcohol content of 40% ABV.
