Hornblower Group Welcomes Liz Crisafi as New Marketing SVP
Hornblower Group has made an exciting leadership appointment with the addition of Liz Crisafi as its Senior Vice President of Marketing. This strategic decision underscores the company's commitment to strengthening its brand and maximizing its impact in the experiences and transportation sectors, as she steps into this crucial role.
Liz Crisafi's Extensive Career Background
Liz Crisafi brings over twenty years of rich experience in global brand development and performance marketing to Hornblower Group. She is recognized as a pioneering force in the world of marketing, particularly in digital landscapes and experiential branding. Before joining Hornblower, Crisafi served as the Global Vice President of Integrated Marketing for IHG Hotels and Resorts. In this capacity, she was responsible for steering a diverse, global team dedicated to advancing IHG’s digital commercial performance and brand equity.
Significant Achievements at IHG
During her tenure at IHG, she skillfully guided initiatives that contributed to significant market share gains and impressive revenue metrics, demonstrating her ability to align marketing strategies with commercial objectives. Much of her success can be attributed to her leadership during a challenging recovery phase post-pandemic, where she played a pivotal role in launching major campaigns, including IHG Hotels and Resorts and IHG One Rewards. These campaigns marked one of the largest media investments in the company’s history.
The Vision Ahead for Hornblower Group
Mike Flaskey, the CEO of Hornblower Group, expressed enthusiasm about Crisafi's arrival, stating, "We are thrilled Liz is bringing her robust expertise and talents to our leadership team. Her proven track record in driving revenue growth and leading dynamic marketing teams is invaluable as we continue to enhance our offerings."
Experience Shaping Future Strategies
Crisafi’s impressive resume also includes impactful positions at top-tier companies such as Kimberly-Clark, Ogilvy & Mather, Discovery Communications, and Eastman Kodak. Alongside her corporate career, she has been active in professional organizations, serving on the Advisory Board for the American Marketing Association and Brand Innovators, and previously sitting on the Board of Directors for the Georgia Tourism Foundation.
Excitement for New Opportunities
In her own words, Crisafi shared her excitement, saying, "I'm truly excited to join the talented team at Hornblower to lead its marketing efforts as we enter this new period of growth and evolution for the company. We have an incredible foundation of unparalleled experiences to build on, and I'm eager to capitalize on new opportunities and explore innovative ways to expand our customer base and offerings."
About Hornblower Group
Hornblower Group stands as a prominent leader in the experiences and transportation industries. With a century-long legacy, the company offers a diverse range of services across international waters and land. From scenic dining and sightseeing cruises to engaging walking food tours, Hornblower ensures memorable adventures for its guests. Further expansion is underway through their premier division, City Experiences, and dedicated subsidiaries that focus on ferry services and integration solutions for the tourism and entertainment sectors. Each year, Hornblower Group efficiently caters to over 20 million guests across its operations, showcasing its strong global footprint and commitment to quality service excellence.
Frequently Asked Questions
Who is Liz Crisafi?
Liz Crisafi is the newly appointed Senior Vice President of Marketing at Hornblower Group, bringing extensive experience in brand building and digital marketing.
What will Crisafi's role entail at Hornblower Group?
As SVP of Marketing, Crisafi will lead global marketing efforts, focusing on brand strategy, communications, and revenue optimization.
What prior experience does Crisafi have?
Crisafi has over two decades of experience in marketing, including significant leadership roles at IHG Hotels and Resorts and other major companies.
What are Hornblower Group's main offerings?
Hornblower Group offers a range of experiences including dining cruises, sightseeing tours, and ferry services, serving millions of guests worldwide.
How does Hornblower Group plan to grow under Crisafi's leadership?
With Crisafi’s expertise, Hornblower Group aims to enhance its brand visibility and explore innovative marketing strategies to expand its customer base.
