A Milestone Steeped in History
Let's roll back the clock a bit—1936, smack dab in the throes of the Great Depression, William Horlick starts a little operation dealing in surplus military equipment. He was buying motors, sellin' generators, and refurnishing them good as new. Fast forward past World War II, and Horlick begins cranking out motor-generator sets like nobody's business. It's a story of grit, growth, and savvy adaptability—qualities even modern-day companies ought to tip their hats to.
Same Name, New Prospects
Today's Horlick isn't quite the same beast it was back in the early days, though. Now it's a heavyweight in manufacturing motor-generator sets and custom electrical control panels. It's a new chapter under the banner of SJE Inc., who snapped them up in 2022. And don't let that corporate suit fool you—this is still a company with an edge when it comes to power conversion and tailored control systems.
They're still serving both private and military needs with a flair for the practical and a finger on the pulse of customer requirements. Whether it's custom enclosures or mechanical modifications, Horlick's custom solutions are the stuff of legend around the greater Boston area.
The Big Numbers Behind the Celebration
It's been 90 years, folks. That's nothing short of a marathon when it comes to industrial controls and engineering. There's a reason why names like Horlick hold weight in the industry. SJE's CEO, Bjorn Haldorsen, doesn't mince words when he talks about the pride in merging Horlick into their collection: "Celebrating 90 years is an extraordinary accomplishment..." No doubt Haldorsen's eyes are on the prize ahead as Horlick continues to carve out its niche.
- Since 1936, pioneering in motor-generator sets and electrical control.
- SJE Inc. acquisition in 2022, expanding reach and capability.
- Continued commitment to practical innovation and customer-centric solutions.
Horlick's Place in the SJE Family
SJE Inc. has grown into an uncontested behemoth in control systems across North America and beyond, and they've made a smart move bringing Horlick on board. But they’re not just collecting companies like trinkets; they're building on Horlick's legacy, slowly drawing from their rich 90-year history. The words from SJE's ECS Division President, Andy Wilson, say it all—Horlick's engineering expertise and customer commitment are their bread and butter, and they'll keep delivering reliable solutions, come what may.
"For 90 years, Horlick has succeeded...with a commitment to solving real customer challenges." — Andy Wilson
Looking Beyond the Horizon
This isn’t just a trip down memory lane for Horlick; it's a springboard into the future. You don’t turn nine decades old without learning a trick or two about staying ahead of the curve. While the company's looking back with pride, its gaze is firmly set on what's next: innovation and continuing to honor the legacy of its founders.
That's what makes all those who’ve toiled at Horlick feel it's more than just a paycheck; it’s part of a living history. So here's to what's next in Horlick and SJE's cards—the next big leap, perhaps? Only time will tell.
