Horizon Media Launches a Dynamic Climate Awareness Campaign
Horizon Media, recognized as the largest media agency in the U.S. and a leading independent agency worldwide, has initiated an impactful climate awareness campaign. This effort is strategically launched to align with the United Nations Climate Week, a crucial event aimed at inspiring global action on climate change.
Engaging the Public Through Interactive Experiences
The campaign, titled "Calculate Weight," is crafted to engage, inform, and motivate the public on urgent climate issues. By employing innovative, interactive digital displays, it’s set to make a noticeable impact in urban areas. Collaborating with out-of-home media leaders like JCDecaux and Intersection, Horizon Media aims to establish a strong presence in bustling locations.
A Gamified Approach to Carbon Awareness
This week-long initiative includes a carbon footprint calculator accessible through QR codes found on eye-catching digital billboards in busy spots such as Times Square and Grand Central Station. This gamified interaction encourages individuals to reflect on their carbon footprints and offers practical tips for sustainability.
Commitment to Sustainability in Marketing
Latraviette Smith-Wilson, Horizon Media's Chief Marketing and Equity Officer, expressed the company's vision, stating, "This campaign embodies our commitment to harnessing media for positive environmental change. By disseminating actionable insights, we aspire to motivate individuals to adopt sustainable practices in their daily routines." Her words highlight the goal of Horizon Media to influence behavior in relation to climate concerns through expert media engagement.
Innovative Features of the Campaign
Among the standout features of the "Calculate Weight" campaign, you'll find interactive displays at 40 NYC Link kiosks and various JCDecaux bus stops. The initiative also spreads digital signage throughout Horizon Media’s offices in major cities like Los Angeles and Toronto. Plus, the user-friendly carbon footprint calculator is equipped to offer tailored sustainability guidance, helping people feel more connected to eco-friendly living.
Collaborative Efforts and Climate Events
Horizon Media has teamed up with We Don't Have Time (WDHT), a prominent media platform focused on climate action, to host several climate-themed events during UN Climate Week. These sessions will feature influential voices discussing the media's crucial role in promoting sustainable practices and reducing environmental harm.
Highlighting Industry Dialogues and Insights
Events will include a panel discussion with representatives from Horizon Media, Scope3, and Sharethrough, focusing on the media industry's collective responsibility to enhance sustainability efforts. Additionally, conversations will involve leaders from well-known organizations, fostering dialogue about the influence of media on climate action.
Institute of Change and Leadership in Sustainability
Through the "Calculate Weight" campaign, Horizon Media is reaching out to key stakeholders, including climate experts, NGOs, and policymakers. This initiative reinforces their commitment to leading sustainability communications and aligns with the United Nations' 17 Sustainable Development Goals.
Strategic Partnerships Enhancing Impact
The campaign illustrates the teamwork among various departments within Horizon Media. By merging expertise from marketing, Environmental and Social Governance (ESG), and out-of-home advertising, they’re fostering a united conversation centered on sustainable practices.
About Horizon Media
Founded in 1989 and headquartered in New York, Horizon Media stands as the largest media agency in the U.S. and globally as the largest independent agency. With over 2,400 employees and media investments surpassing $8.5 billion, Horizon is dedicated to delivering data-driven solutions for innovative brands. The company emphasizes a personalized approach, nurturing enduring relationships with both clients and staff. This commitment to connecting brands with audiences has garnered Horizon numerous awards for its exceptional workplace culture and operational excellence.
Frequently Asked Questions
What is the "Calculate Weight" campaign about?
The "Calculate Weight" campaign aims to educate and engage the public on climate change issues through interactive digital displays and a gamified carbon footprint calculator.
When does the campaign run?
The campaign is a week-long initiative that coincides with UN Climate Week, highlighting sustainability efforts.
Who are the partners involved in this campaign?
The campaign is conducted in collaboration with outdoor media specialists JCDecaux and Intersection, along with We Don't Have Time (WDHT).
What locations will have displays for the campaign?
Displays will be positioned in major locations such as Times Square, Penn Station, Grand Central Station, and other high-traffic areas.
How does the carbon footprint calculator work?
The carbon footprint calculator is accessible via QR codes and provides personalized sustainability tips to users, helping them understand their environmental impact.
