Horizon Family Brands Welcomes Andrew Springate as CMO
Springate brings more than 25 years of experience driving compelling brand and category growth to the Horizon Organic and Wallaby Organic brands
The team at Horizon Family Brands, a portfolio of purposeful wellness brands including Horizon Organic and Wallaby Organic yogurt, is thrilled to announce Andrew Springate as its new Chief Marketing Officer (CMO). In this pivotal role, Springate will lead marketing, innovation, consumer insights & analytics, as well as research & development. He aims to work closely with the sales team to drive significant brand growth.
Experience that Sets Him Apart
Springate arrives at Horizon Family Brands armed with an impressive background that spans over 25 years in the food and beverage landscape, focusing on building renowned brands by leveraging deep consumer insights. His transformative marketing approach has consistently yielded strong, sustained growth for multiple companies.
Previously, he served as the CMO at Keurig Dr Pepper (KDP) for eight years, where he played a key role in propelling Dr Pepper to become the second largest soft drink brand in the United States. Springate and his team achieved this remarkable milestone through a well-thought-out growth strategy, groundbreaking product innovations, and engaging marketing and advertising efforts. His leadership helped oversee the brand strategy for more than 125 brands, collectively generating sales exceeding $14B across beverage categories.
Strategic Leadership at Horizon
"We are incredibly excited to have Andrew join our leadership team at Horizon Family Brands. He is a trailblazer who will drive our brand-building initiatives, lead our innovation pipeline, and collaborate closely across teams to fuel accelerated growth," stated Tyler Holm, CEO of Horizon Family Brands. This confidence highlights Springate’s proven expertise in building strong brands and creating highly engaged teams.
Education and Contributions
Throughout his extensive career at KDP, Springate successfully led various teams, managing initiatives across both marketing and sales functions. His background includes roles such as senior vice president of sales, senior vice president of marketing and strategic planning, and director of innovation. Springate holds an MBA from Harvard Business School, which underscores his strong educational foundation and commitment to excellence in the industry.
Further showcasing his dedication to the beverage industry, Springate has stepped up as Vice Chair of the American Beverage Association (ABA). He has also been recognized as a "CMO 50" in Campaign's list of top marketers and named Ad Age Marketer of the Year for his outstanding integrated marketing campaigns while at Dr Pepper.
Looking Forward with Horizon Organic
Springate expressed excitement about his new role, stating, "Horizon Organic is a pioneer in organic dairy and the largest USDA-certified organic milk and dairy brand in the world. It’s a phenomenal brand, and I appreciate the deep connection Horizon Organic has with its consumers. I look forward to enriching our understanding of those consumers to drive impactful results.”
About Horizon Family Brands
Horizon Family Brands comprises the well-established Horizon Organic and Wallaby Organic brands. Together, these brands have played a significant role in shaping the organic movement and have nurtured families for decades. The mission of Horizon Family Brands revolves around inspiring healthier living, which supports the collective potential for good. For more insights into Horizon Family Brands, please visit horizonfamilybrands.com.
Frequently Asked Questions
Who is Andrew Springate?
Andrew Springate is the newly appointed Chief Marketing Officer (CMO) of Horizon Family Brands, with over 25 years of experience in the food and beverage industry.
What is the role of CMO at Horizon Family Brands?
The CMO's role includes leading marketing efforts, driving innovation, and collaborating with sales teams to accelerate brand growth.
What brands are under Horizon Family Brands?
Horizon Family Brands includes significant brands like Horizon Organic and Wallaby Organic, both of which have been influential in the organic sector.
What achievements did Springate have at Keurig Dr Pepper?
At KDP, Springate helped make Dr Pepper the second largest soft drink brand in the U.S. and managed over 125 brands with extensive sales success.
What is Horizon Organic known for?
Horizon Organic is recognized as a leader in organic dairy, providing the largest USDA-certified organic milk and dairy products worldwide.
