Horatio's New Initiative to Change Outsourcing Perceptions
Horatio, a prominent player in the outsourcing industry, is reshaping how businesses view customer experience management through their innovative OOH (Out-of-Home) campaign. This vibrant campaign highlights the value of authentic customer interactions, especially in today’s digital world.
Launching the OOH Campaign
This OOH campaign represents Horatio's inaugural venture into outdoor advertising, created in partnership with 10k Advertising. It showcases a captivating mix of street ads and colorful wild posters in bustling locations like Tribeca, Soho, and Union Square. The goal is to address the increasing demand for comprehensive omnichannel customer experience services and business outsourcing support. With this effort, Horatio aims to transform outsourcing into a more human-centered approach.
Campaign Impact
This initiative follows the recent launch of Horatio's digital commercial, reinforcing their dedication to fostering meaningful customer connections. Recent data suggests that companies leveraging Horatio's services can achieve significant cost savings, averaging between 15-30%, through effective outsourcing strategies.
Commitment to Human-Centric Outsourcing
According to Alex Ross, Horatio's Co-Founder and COO, this campaign underscores their dedication to ensuring that the outsourcing process prioritizes genuine communication and personalized support. By showcasing the integration of various communication channels, Horatio seeks to revolutionize customer support, making it feel more empathetic and engaging for users.
Expanding Services and Reach
Horatio has established a strong reputation for delivering tailored customer experiences that seamlessly combine cutting-edge technology with a personal touch. Recently, the company has expanded its offerings to include Trust and Safety and KYC consulting. Their clientele spans a variety of sectors, including EdTech, finance, healthcare, SaaS, and travel.
Company Overview
Founded in 2018 by three alumni from Columbia Business School, Horatio continues to flourish under the leadership of CEO Jose Herrera, COO Alex Ross, and CFO Jared Karson. Notably, all team members are fluent in both English and Spanish, enhancing their ability to serve a diverse global customer base.
Growth in Latin America
Recently, the company has expanded its footprint in Latin America by opening a new office in Bogotá, Colombia, while also enhancing its existing office in Santo Domingo, Dominican Republic. This growth trajectory reflects Horatio's commitment to meeting the increasing customer demands across various regions.
About Horatio
Horatio serves as a reliable partner for fast-growing startups and enterprises worldwide. By offering brand-aligned customer support, Horatio enables businesses to utilize customer experience as a crucial revenue driver. The company has received recognition in prestigious publications like Forbes and Bloomberg and proudly ranks #354 on the 2024 Inc. 5000 list, which celebrates the fastest-growing private companies in America.
Contact Information
For more information about Horatio and their services, prospective clients and partners can visit their official website, hirehoratio.com, or follow them on social media for the latest updates.
Frequently Asked Questions
What is the focus of Horatio's latest campaign?
The campaign aims to change perceptions around outsourcing by highlighting the significance of genuine customer interactions in delivering excellent customer experiences.
Where is Horatio's campaign mainly taking place?
The campaign is prominently featured in key areas of New York City, including Tribeca, Soho, and Union Square, utilizing street advertising.
What services does Horatio offer?
Horatio provides a variety of customer experience services, combining technology with human interactions, including Trust and Safety and KYC services consulting.
Who are the founders of Horatio?
Horatio was co-founded by CEO Jose Herrera, COO Alex Ross, and CFO Jared Karson, all of whom graduated from Columbia Business School.
How has Horatio expanded its business recently?
Horatio has recently opened a new office in Bogotá, Colombia, and expanded their operations in Santo Domingo, Dominican Republic, reflecting their growth in Latin America.
