Holley Performance Brands Unveils Innovative Racing Safety Gear

Holley Performance Brands Returns to PRI 2024

Holley Performance Brands, a recognized leader in the automotive aftermarket for performance solutions, is excited to announce its participation in the upcoming Performance Racing Industry (PRI) 2024 tradeshow. This annual event serves as a premier gathering for motorsport professionals, and Holley is proud to showcase innovative products from its renowned safety and racing brands, including Stilo, Simpson, HANS, RaceQuip, Holley EFI, and MSD.

Showcasing Cutting-Edge Safety Products

At PRI 2024, Holley will present groundbreaking solutions that prioritize both safety and performance. The introduction of newly developed products aims to set industry standards and cater to the needs of motorsports enthusiasts. According to Matthew Stevenson, President and CEO of Holley Performance Brands, "From pavement to dirt, we engage a passionate base of enthusiasts with world-class solutions that bring performance, safety, fun, and excitement to motorsports racing."

Newest Innovations in Racing Safety

Among the standout products featured at the show, two innovations highlight Holley's commitment to advancing motorsports safety:

The Stilo ST6 Helmet

The Stilo ST6 helmet stands out due to its incorporation of groundbreaking technologies designed for superior performance in high-stakes racing conditions. This helmet is manufactured using:

• New Composite Technology: The ST6 is crafted from one of the lightest composite materials available on the market today.
• Puro Technology: This advanced blend of carbon fiber, combined with unique layup techniques, offers unrivalled lightness and comfort, establishing the Stilo as a benchmark in safety gear.
• Superior Ventilation: Enhanced fabrics and ventilation channels improve comfort for drivers during competitive events.
• Crystal Clear Communication: Equipped with advanced communications technology, the helmet supports clear communication in varied environments.
• Global Safety Compliance: It meets or exceeds safety standards worldwide, ensuring driver protection.

The New HANS IV Device

The HANS IV device represents the latest in head and neck restraint technology. It enhances comfort and safety for a broad range of racers, including newcomers to HANS products:

• Lightweight Ergonomic Design: This new design emphasizes user comfort for diverse racing activities.
• Advanced Protection: It utilizes specialized composite materials, ensuring compatibility with all kinds of racing setups.
• Universal Acceptance: The device is accepted in all racing series, making it a versatile choice for various teams.

Holley's Commitment to Motorsports

In addition to its focus on safety, Holley Performance Brands is also dedicated to showcasing high-performance products that enhance racing experiences. Attendees can expect to encounter Holley EFI fuel injection systems, comprehensive carburetor solutions, and advanced data acquisition systems from RacePak, among others. Holley's robust lineup reflects its goal of propelling motorsports enthusiasts toward unparalleled performance.

Engage with Holley Performance Brands

As the leading event for motorsport professionals since 1988, PRI offers a unique opportunity to connect with various players in the automotive industry. This year, the tradeshow is scheduled for December 12-14 at the Indiana Convention Center and Lucas Oil Stadium. Holley Performance Brands will be located in:

• Holley Performance Brands: Green Hall, Booth #1229
• Stilo: Green Hall, Booth #1225
• Simpson, HANS, RaceQuip: Green Hall, Booth #1313

Attendees are encouraged to visit Holley’s exhibit and learn more about their new products. The event will feature attendees from various sectors of the motorsports community—manufacturers, retailers, race teams, and media alike.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) holds a leadership position in designing, manufacturing, and marketing top-tier performance products for automotive enthusiasts. With a rich portfolio, Holley caters to a vibrant community invested in vehicle customization and performance upgrades. The company's focus is structured across three main consumer segments: Domestic Muscle, Modern Truck & Off-Road, and Euro & Import products. Holley’s dedication to innovation and strategic acquisitions enables it to continually enhance the experiences of enthusiasts while driving industry growth.

Frequently Asked Questions

What is Holley Performance Brands presenting at PRI 2024?

They will showcase innovative safety and racing products, including the Stilo ST6 helmet and HANS IV device, among others.

Where can I find Holley Performance Brands at the event?

Holley can be located in the Green Hall at Booth #1229, alongside its other brands.

What new safety technology is featured in the ST6 helmet?

The helmet includes advanced composite technology, better ventilation, and superior communication features to enhance safety.

How can the HANS IV benefit racers?

The HANS IV provides improved comfort, utilizes innovative materials for safety, and is accepted across all racing series.

What is the purpose of PRI?

PRI serves as a gathering for professionals in the motorsports industry to showcase new technologies, products, and advancements in the field.

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