Holley Performance Brands Sets the Stage for 2026 Innovations
Holley Performance Brands (NYSE: HLLY), a prominent name in the automotive aftermarket industry, is gearing up for its participation in the esteemed PRI Show. This event, slated for December 11-13, will take place in Indianapolis and will showcase the company’s latest developments, particularly in the areas of safety and racing. As we close in on 2026, Holley is strategizing with a vision to enhance product offerings that bolster the brand's identity and cater to a broader audience.
Leadership's Commitment to Safety and Racing
Matthew Stevenson, President & CEO, expressed a strong commitment to advancing Holley’s safety and racing brands throughout 2025. "Every initiative we've pursued has been intentional, focusing on elevating our product lines and strengthening our brand position in the competitive market,” he shared. The strategic developments in 2025 reflect Holley’s dedication to fostering innovation and expanding their leadership in the industry.
Connecting with Enthusiasts and Building Brand Identity
Holley's team has put significant effort into laying down a robust foundation for future growth. Key initiatives include:
- Enhancing brand identity through high-profile events like the inaugural Saddle Up™ Global Dealer Summit, which was hosted at Simpson's headquarters earlier in the year.
- Modernizing and aligning the product portfolios across various Safety & Racing brands to better resonate with customer preferences and demands.
- Introducing a specially-designed helmet line that complies with the latest Snell SA2025 safety standards, ensuring that the products are not only innovative but also adhere to rigorous safety protocols.
Showcasing Cinematic Innovations at the PRI Show
Holley Performance Brands is set to make a significant impact at the upcoming PRI Show, presenting an array of cutting-edge advancements alongside landmark products that have historically influenced motorsports safety. This year's highlights will include:
- The new helmet line that meets the Snell SA2025 standards includes notable products like RaceQuip's NX25 flagship model and Simpson's Bandit and Kingsnake helmets.
- Innovations in racing seats and fire suits, featuring groundbreaking FIA Sublimated Race Suits and NEW Karting Suits designed for peak performance.
- A special display honoring the rich history of Holley and its brands, featuring a fire suit worn by founder Bill Simpson during a legendary 1986 demonstration in Indianapolis.
Heritage and Innovation Combine for a Strong Future
Brian Applegate, Vice President of Safety & Racing, emphasizes the importance of merging legacy with innovation. "The PRI Show allows us to celebrate both our past and future. We are excited to share what we've accomplished and look forward to revealing exciting new products that embody performance, safety, and excitement for enthusiasts on the track and beyond.”
Engagement Opportunities at PRI 2026
Visitors to the Holley booths in Green Hall can engage with experts who are knowledgeable about the latest products and have insights into forthcoming innovations slated for release in 2026. Specific booth numbers include:
- Holley Performance Brands – #1229
- Stilo – #1225
- Simpson, HANS, and RaceQuip – #1313
As the PRI Show approaches, Holley is preparing to provide attendees with memorable experiences and firsthand insights into their expanding portfolio of high-performance automotive products.
Frequently Asked Questions
What is Holley Performance Brands known for?
Holley Performance Brands specializes in designing and manufacturing high-performance products for automotive enthusiasts, focusing on the customization and enhancement of vehicles.
What new products will be showcased at the PRI Show?
Holley will showcase a new line of helmets that conforms to Snell SA2025 safety standards, alongside various racing innovations such as fire suits and harness systems.
When is the PRI Show taking place?
The PRI Show will take place from December 11 to December 13, providing a platform for industry leaders to present their latest advancements.
How is Holley Performance Brands enhancing customer engagement?
Holley is enhancing customer engagement through events like the Saddle Up™ Global Dealer Summit and by modernizing their product offerings across various brands.
What brands are included under Holley Performance Brands?
Holley’s portfolio includes iconic brands such as Simpson, Stilo, HANS, and RaceQuip, each contributing to the commitment to performance and safety in motorsports.
