HockeyStack's New Integration with LinkedIn Ads
Marketers using HockeyStack can now leverage its seamless integration with LinkedIn Ads to gain valuable insights into how their advertising spending is driving pipeline and revenue. This integration represents a significant advancement for B2B marketers, helping them to measure the effects of their campaigns across various ad formats.
Joining the LinkedIn Marketing Partner Program
HockeyStack has officially joined the LinkedIn Marketing Partner Program, specializing in Reporting and ROI. This partnership is designed to aid revenue teams in boosting pipeline creation and capture. By illuminating the pathways that lead to successful customer journeys, HockeyStack provides actionable playbooks that marketers can use to drive their strategies forward.
Understanding Customer Journeys
With this new capability, HockeyStack empowers its customers to confidently answer critical questions regarding their marketing efforts. It assists in determining "what's working" and encourages informed investments in advertising channels. This clarity helps unify marketing and sales efforts, ultimately maximizing returns.
Tackling Measurement Challenges
Marketers often face hurdles when it comes to measuring their brand awareness and lead generation strategies. It can be particularly challenging to connect impressions and clicks to actual revenue. Many marketers find themselves reluctant to allocate budgets toward initiatives that offer long-term benefits if they cannot demonstrate their effectiveness. This integration allows professionals to overcome these challenges.
The Impact of LinkedIn Ads
Thanks to HockeyStack's integration with LinkedIn Ads, B2B marketers can now accurately evaluate how their campaigns contribute to overall pipeline and revenue. By integrating impression and click data from LinkedIn Ads with other data sources, HockeyStack offers a holistic view of the influence these ads exert on both lead generation and conversion rates.
Valuable Insights from LinkedIn
According to Emir Atli, the Chief Revenue Officer at HockeyStack, LinkedIn has the highest conversion rate concerning marketing qualified leads (MQLs) transitioning to opportunities compared to other platforms. He noted that approximately 36% of LinkedIn MQLs evolve into opportunities, contrasting with only 22% for channels like Facebook, Bing, and Google. This statistic highlights the substantial value LinkedIn Ads can provide for businesses.
Customer Testimonials
Clients using HockeyStack are already reaping the benefits of this integration. Chris Wood, the Director of Demand Generation at ActiveCampaign, affirmed that HockeyStack allows his team to see the real impact LinkedIn has on driving revenue and enables them to present these insights to their executives effectively.
About HockeyStack
HockeyStack stands out as a command center for B2B revenue teams. The platform facilitates integration with various systems, including CRMs, marketing automation tools, advertising platforms, and data warehouses. This integration helps outline the ideal customer journey, allowing HockeyStack customers to evaluate channel performance, launch efficient campaigns, and focus on the right accounts for optimal outreach.
Contact Information
For further inquiries, please reach out to Claudia Ring at 216.255.7283.
Frequently Asked Questions
What is the main benefit of HockeyStack's LinkedIn Ads integration?
The integration allows marketers to see how their ad spending directly affects pipeline and revenue, providing clarity on campaign effectiveness.
Why is LinkedIn considered effective for B2B marketing?
LinkedIn has a higher MQL to opportunity conversion rate, making it a valuable platform for generating leads and closing sales.
How does HockeyStack facilitate customer journey mapping?
HockeyStack integrates data from various sources to highlight the path prospects take from awareness to conversion, helping marketers refine their strategies.
Can HockeyStack's features improve campaign ROI?
Yes, by providing insights into what works, marketers can allocate budgets more effectively and enhance overall campaign performance.
Who should consider using HockeyStack?
B2B marketers and revenue teams looking for insights into their advertising effectiveness and customer journeys would benefit from using HockeyStack.
