HiSET Unveils New Brand Identity and Website
HiSET, the renowned High School Equivalency (HSE) program, has launched an exciting new brand identity along with a redesigned website. This significant transformation emphasizes HiSET's dedication to opportunity, accessibility, and a commitment to lifelong learning.
Improving Educational Pathways
As a member of the PSI and ETS family, the rebranding initiative aligns HiSET visually and strategically with global leaders in educational research and assessment. This evolution not only underscores HiSET's existing impact but also illustrates a clear path for deeper engagement with the community and ongoing growth in the future.
The Power of Community Engagement
Tanya Guerrero Haug, Vice President of HiSET, expressed, "This brand refresh represents much more than just a new appearance. It is a powerful message to our learners, educators, and partners indicating that the HiSET community is dedicated to supporting every step of their journey, from achieving a High School Equivalency to advancing towards certifications and licensure opportunities."
Gathering Insights for the Redesign
Throughout the redesign process, valuable contributions were gathered from HiSET team members who closely interact with test takers, educators, and advocates. These insights played a crucial role in ensuring that the new brand remains pertinent, modern, and deeply connected to the needs of the communities that HiSET aims to serve.
Refreshing HiSET's Visual Identity
The updated visual identity retains HiSET's signature color orange, a symbol representing energy and forward movement. Alongside this, a modernized logo and refreshed color palette have been introduced. The new website has been designed to provide an intuitive and informative experience for test takers, educators, and partners, assisting them in navigating resources and pathways toward success.
Partnerships That Matter
HiSET's alignment with PSI and ETS showcases a unified focus on promoting social impact. Many individuals who secure their HSE through HiSET pursue professional licensure or certifications available via PSI, benefiting from a streamlined journey of personal and professional advancement.
A Commitment to Empowerment
Looking forward, the new brand will play a critical role in supporting HiSET's mission to empower even more learners across the nation. It emphasizes that HiSET transcends the concept of being merely a test; it embodies a supportive community, a network of assistance, and a gateway to greater opportunities.
Media Contact Details
Media Contact:
Karolyn Andrews
About HiSET
The HiSET exam is a well-regarded high school equivalency testing program designed for adults and out-of-school youth, providing an accessible pathway to earning a high school equivalency credential. Developed by ETS and implemented by PSI, HiSET reflects a strong mission to promote educational access and opportunities for all learners.
About PSI
PSI specializes in partnering with clients to provide over 22 million assessments annually, ensuring an exceptional experience for test-takers, innovative solutions for test delivery, and best practices in test development. Their services span across various professional domains including healthcare, finance, and IT among other specialized sectors. PSI is committed to maintaining integrity in testing processes while delivering seamless experiences for test-takers.
Frequently Asked Questions
What is the significance of HiSET's new brand identity?
The new brand identity reflects HiSET's commitment to enhancing educational accessibility and serving the community more effectively.
How does the redesigned website benefit users?
The redesigned website offers a more intuitive and informative experience to help users easily navigate resources and achieve success.
What role do PSI and ETS play in the HiSET program?
PSI and ETS help support HiSET with their expertise in educational assessment and research, enhancing the program's resources and outreach.
How is HiSET supporting learners in their journeys?
HiSET provides support beyond test-taking, guiding learners toward further education and professional certification achievements.
What are some goals for HiSET moving forward?
HiSET aims to empower more learners and engage communities deeply, promoting lifelong success through education and community support.
