Engaging Fan Experiences by Hisense During FIFA Club World Cup 2025
Hisense, a renowned brand in the world of consumer electronics, is committed to delivering exceptional experiences to soccer fans during the much-anticipated FIFA Club World Cup 2025™. The brand's global initiative, dubbed "Own the Moment," is designed to immerse fans in unforgettable moments throughout this major sporting event.
A Second Home for Soccer Fans
At MetLife Stadium, Hisense has devised a remarkable 100-square-meter immersive technology zone that acts as a "second home stadium" for passionate fans. This innovative space is operational for 28 days across 9 match days, displaying a range of products, including TVs, Laser TVs, refrigerators, and air conditioners, through engaging scenarios. One of the highlights is the RGB-MiniLED TV area, showcasing models like the 100" U7 and 116" UX, attracting visitors with an interactive soccer shooting game.
Multi-City Tour Connection
Across various locations in the U.S., Hisense is connecting with soccer enthusiasts through a multi-city "Own the Moment" tour. This tour features a dedicated pop-up at a popular mall and retail activations in 19 cities. Fans are invited to watch matches on giant screens, participate in football-themed video games, and enjoy cool experiences with Hisense appliances. Additionally, the pop-up store provides hands-on opportunities to explore the latest innovations, including the flagship 116" TV and smart refrigerators.
Building Stronger Bonds with Fans
Hisense's efforts to bolster its presence in global sports continue with a roadshow in Dubai's iconic Mall of the Emirates. The event, featuring a special appearance by former Real Madrid goalkeeper Iker Casillas, captivated audiences and effectively showcased the brand's dedication to sports. Hisense took a significant step by unveiling the world's first 116-inch RGB-MiniLED TV, showcasing their advanced AI technology, which delivers stunning colors and clarity.
Exclusive Limited Edition Offerings
Enhancing its connection to football, Hisense also introduced an exclusive limited edition product lineup in collaboration with Real Madrid, offering fans unique memorabilia that marries their passion for the sport with cutting-edge technology. The vibrant atmosphere of the event was bolstered by interactive activities and celebrity appearances, generating excitement and significant media attention.
Quotes from the Soccer Elite
Iker Casillas remarked on the evolving relationship between technology and sports: "Technology has become an essential part of how fans experience football today. Whether you're in the stadium or at home, the quality of the viewing experience shapes how you connect with the game. It’s impressive to see how companies like Hisense are pushing the boundaries of what’s possible, making it easier for fans to feel closer to the action and emotion of every match."
A Commitment to Innovation and Connection
With initiatives like "Own the Moment," Hisense is dedicated to helping fans truly own their matchday experience. The brand combines state-of-the-art technology with unforgettable moments, transforming every game day into a celebration of sport, innovation, and human connection.
About Hisense
Since its inception in 1969, Hisense has established itself as a leader in home appliances and consumer electronics, operating in over 160 countries. The company's mission revolves around delivering exceptional multimedia products and intelligent solutions. Currently, Hisense holds the distinction of being the second-largest TV manufacturer globally by volume, while also being number one in the 100-inch and larger TV segment. As the first official partner of FIFA Club World Cup 2025™, Hisense remains committed to cultivating global sports partnerships to engage and connect with audiences worldwide.
Frequently Asked Questions
What is the "Own the Moment" campaign by Hisense?
The "Own the Moment" campaign is an initiative by Hisense to engage soccer fans during the FIFA Club World Cup 2025™ with immersive experiences and innovative products.
What types of events does Hisense offer during the World Cup?
Hisense organizes immersive technology zones, multi-city tours, and pop-up events that feature interactive experiences, large screen match viewing, and opportunities to try out their latest products.
Who attended the Hisense roadshow in Dubai?
The roadshow featured a special appearance by former Real Madrid goalkeeper Iker Casillas, who engaged with fans and added star power to the event.
What notable product did Hisense unveil at the event?
Hisense unveiled the world's first 116-inch RGB-MiniLED TV, showcasing cutting-edge technology and advanced viewing capabilities.
How does Hisense connect with soccer fans globally?
Hisense connects with soccer fans through global partnerships, promotional campaigns, and innovative product launches, enhancing the fan experience with technology.
