Hisense Continues to Shine Among Global Brands
Hisense, a renowned name in consumer electronics and home appliances, has proudly secured its place in the top 10 of the Kantar BrandZ Chinese Global Brand Builders 2025 list. This achievement marks the ninth consecutive year that Hisense has ranked among the elite brands, solidifying its reputation as the leading TV manufacturer globally.
A Comprehensive Approach to Brand Strength Evaluation
The Kantar BrandZ ranking system is designed to evaluate a brand's global strength through a thorough methodology. This process examines various factors, including financial performance, consumer perceptions, and the extent of international presence. Hisense's enduring global momentum is a testament to its commitment to localized research and development, alongside substantial investments in manufacturing and marketing across a plethora of international markets.
Investment in Research and Development
Currently, Hisense operates an impressive network consisting of 31 research and development centers, 36 industrial parks, and numerous production facilities across the globe. This expansive footprint, which includes developing markets, showcases Hisense's strategic commitment to serving diverse consumer needs and preferences.
Sports Marketing as a Brand Driver
Hisense's strategic approach to sports marketing has proven crucial in enhancing its global brand equity. The company has made significant strides through its involvement in prestigious events like the FIFA Club World Cup 2025™, where it played the role of Official Partner and TV Screen Provider. This partnership allowed them to connect with fans in engaging ways, unveiling dynamic campaigns like 'Own the Moment' and various interactive promotional activities throughout the tournament.
Creating Fan Experiences
At the iconic Mall of the Emirates, Hisense established a dedicated fan arena where attendees could immerse themselves in the excitement of the tournament. This space was designed to showcase the latest in Hisense's display technology, featuring a memorable unveiling by former Real Madrid goalkeeper Iker Casillas, who presented the brand’s new 116-inch RGB Mini-LED TV.
Strengthening Global Connections Through Partnerships
Hisense's collaboration with Real Madrid, one of the most prestigious football clubs worldwide, deepens its resonance with fans in the region. Announced at a high-profile event in Dubai, this partnership aims to enhance fan engagement over an extended period. The release of limited-edition products designed in collaboration with football legends like Roberto Carlos underscores the seamless blend of sports and technology.
Advanced Technology at Global Events
As the FIFA Club World Cup 2025™ concluded, Hisense further showcased its commitment to excellence on the global stage. The brand's presence was amplified through a consistent marketing narrative, prominently featuring their innovations like ULED X and TriChroma Laser display technologies across stadiums.
An Insight into Brand Recognition
By harmonizing trailblazing product advancements with high-visibility sports sponsorships, Hisense has crafted a robust framework that promotes global brand recognition. According to recent studies, brand awareness for Hisense has seen an impressive rise from 30% in 2018 to 56% in 2024, reflecting a burgeoning trust among consumers internationally.
About Hisense
Founded in 1969, Hisense stands as a globally recognized leader in home appliances and consumer electronics, with operations stretching across more than 160 countries. The company specializes in offering high-quality multimedia products, innovative home appliances, and intelligent IT solutions. Hisense's commitment to excellence is further evidenced by its rankings as No. 2 worldwide in total TV shipments and No. 1 in the over 100-inch TV segment.
With 31 R&D centers, 36 industrial parks and production bases, and numerous overseas offices, Hisense continuously leads the way in product innovation while responding to the evolving expectations of consumers around the world.
Frequently Asked Questions
What is Hisense's ranking in the Kantar BrandZ list?
Hisense ranked No. 8 in the Kantar BrandZ Chinese Global Brand Builders 2025, maintaining its position in the top 10 for nine consecutive years.
What factors contribute to the Kantar BrandZ ranking?
The ranking evaluates financial performance, consumer perception, brand power, and international presence to assess the global strength of Chinese brands.
How does Hisense engage with global football fans?
Hisense engages fans through strategic partnerships, campaigns like 'Own the Moment', and showcasing technology at major events like the FIFA Club World Cup.
What is Hisense's approach to international markets?
Hisense invests heavily in localized R&D, manufacturing, and marketing, with a presence in 31 R&D centers and 64 overseas offices worldwide.
What notable collaborations does Hisense have in sports?
Hisense has established strategic partnerships with prestigious organizations like Real Madrid, enhancing its connection with sports fans globally.
