Hisense Reports Record Overseas Revenue
Hisense, a leading name in global consumer electronics and home appliances, proudly announced that its overseas business revenue exceeded $12.2 billion in the latest fiscal year. This remarkable milestone was celebrated during the Group's 55th-anniversary event, along with their ambitious future goals aimed at further growth.
Commitment to Technological Advancement
Investing in Innovation and Growth
In recent years, Hisense made significant strides in expanding its global presence and enhancing its technological foundation. A notable factor contributing to this growth was the acquisition of SanDen Corporation, coupled with the advancement of AI picture quality chips, which opened doors to new markets and boosted technological capabilities. The company's overseas revenue has impressively more than doubled since 2019, coinciding with Hisense Group's total revenue crossing $28.7 billion.
Vision for the Future
During the anniversary event, Chairman Jia Shaoqian shared a forward-looking vision titled "Faithful as in the Beginning, Creating the Future." This speech encapsulated Hisense's goals of transitioning towards high-quality development by leveraging industrial clusters for synergistic growth. Emphasis was placed on adopting green and low-carbon operations, evolving from a China-centric model to a truly global management approach, and striving to become a world-class enterprise renowned for its global brand presence.
Enhancing Global Competitiveness
Building a Diverse Brand Matrix
Chairman Jia articulated the company’s commitment to strengthening its competitiveness through technology and product innovation. Focusing on cross-cultural integration, the company aims to boost its global brand recognition. "Hisense is committed to building its own distinctive brands and pursuing high-end markets to achieve world-class recognition," he stated.
Research and Development Focus
Hisense dedicates approximately 5% of its annual revenue to research and development, with 30% of that investment allocated to pre-research. This strategic investment underscores Hisense's commitment to meeting user needs and enhancing customer satisfaction, ensuring that products are tailored to create real value for users.
Global Manufacturing Footprint
Expanding Production Facilities
With operational capabilities spanning 36 industrial parks, 30 R&D centers, and 64 overseas offices, Hisense has established a formidable presence on a global scale. This extensive "5+1" network enables the company to serve markets across Europe, the Americas, ASEAN, the Middle East, Africa, and China. Hisense is currently accelerating its global manufacturing expansion, establishing new production facilities in Africa while bolstering research and production capabilities in ASEAN and Latin America.
Commitment to Corporate Governance
In line with its vision to evolve into a "Century-old Company," Hisense places significant emphasis on improving corporate governance. By adopting global best practices and promoting board diversity, the company aims to elevate its governance standards and speed up its journey toward becoming a world-class enterprise.
About Hisense
Hisense stands as a prominent global brand in home appliances and consumer electronics, holding the position of official partner for UEFA EURO 2024™. According to industry reports, Hisense has consistently ranked second globally in TV shipments and first in the production of 100" TVs during 2023 and the first half of 2024. Having expanded rapidly, Hisense now operates in over 160 countries, specializing in multimedia goods, home appliances, and intelligent IT solutions.
Frequently Asked Questions
What was Hisense's overseas revenue in 2023?
Hisense announced that its overseas revenue surpassed $12.2 billion in 2023.
What are Hisense's future goals?
Hisense aims to enhance its global presence, implement green operations, and establish itself as a high-quality brand on the world stage.
How does Hisense invest in technology?
The company invests approximately 5% of its annual revenue into research and development, with a focus on user-driven innovation.
Where does Hisense operate globally?
Hisense operates in more than 160 countries with extensive manufacturing and R&D facilities across multiple continents.
What products does Hisense specialize in?
Hisense specializes in consumer electronics, home appliances, and intelligent IT products, with a strong reputation in the television sector.
