Highwire Expands Leadership with Strategic Addition
Highwire, a dynamic communications and marketing partner for technology and healthcare sectors, announced the exciting addition of Katherine Zackel as Senior Vice President of Security and Crisis Communications. This appointment focuses on enhancing Highwire's practices in cybersecurity and crisis communications, reinforcing its role as a premier agency for top cybersecurity companies.
A New Era in Crisis Management
"Katherine's arrival is a testament to our dedication to offering unparalleled expertise in cybersecurity as well as comprehensive crisis management services to our clients," stated Christine Elswick, Highwire's Executive Vice President and Head of the Cybersecurity Practice. Zackel's vast experience and strategic acumen will play a pivotal role in developing Highwire's crisis communications framework, equipping clients with the tools they need to manage challenges effectively.
Experience That Matters
Before joining Highwire, Zackel dedicated over a decade to her role as an FBI spokesperson. During her tenure, she was instrumental in protecting the agency's image during numerous high-impact crises, including terrorist attacks and cybersecurity incidents. Her work was key in crafting strategic messaging and managing media interactions during critical situations.
Highwire's Vision for the Future
Expressing her enthusiasm, Zackel highlighted, "Highwire has established itself as the go-to PR and marketing agency for innovative cyber and technology brands. I am excited to partner with a team of outstanding leaders dedicated to empowering industry giants through storytelling, issues management, and proactive incident response within a fully integrated communications framework."
Strengthening Cybersecurity Expertise
In addition to Zackel's appointment, Megan Phelan, who has been with the company for over 12 years, has been promoted to Senior Vice President of Security. Her integral role in the cybersecurity practice illustrates Highwire's ongoing commitment to operational excellence, especially in an era marked by rising cyber threats and increasing expectations for corporate security measures.
Highwire's Comprehensive Client Base
Highwire proudly serves a diverse array of clients across various industries, including enterprise technology, cybersecurity, digital health, financial services, and energy sustainability sectors. This varied expertise allows the firm to provide noteworthy insights and approaches tailored to the unique challenges faced by companies in rapidly changing environments.
About Highwire: Connecting Reputation to Revenue
Highwire stands out as an inclusive strategic communications and digital marketing partner, designed specifically for companies aspiring to lead in their industries. With roots in journalism and connections to Silicon Valley, Highwire excels in delivering high-impact communications that link reputation to measurable success. The agency's fully integrated solutions utilize digital and social media, media relations, and creative services to propel clients forward.
Learn More About Highwire
With a client portfolio that includes leaders in B2B technology, AI, cybersecurity, and financial services as well as diverse healthcare solutions, Highwire is constantly pushing boundaries. Engage with Highwire's services for tailored strategies that resonate. For further details, visit Highwire's website.
Frequently Asked Questions
Who is Katherine Zackel?
Katherine Zackel is the newly appointed Senior Vice President of Security and Crisis Communications at Highwire, bringing decades of experience from the FBI.
What changes were made at Highwire?
Highwire has appointed Katherine Zackel to lead its crisis communications efforts and promoted Megan Phelan to Senior Vice President of Security.
What does Highwire focus on?
Highwire specializes in strategic communications and marketing for technology and healthcare companies, with an emphasis on crisis management.
How does Highwire improve cybersecurity practices?
With experts like Zackel, Highwire enhances its services in crisis management and cybersecurity, ensuring clients navigate challenges effectively.
How can I learn more about Highwire's services?
Detailed information about Highwire's offerings can be accessed through their official website.
