Highmark Launches Virtual Pelvic Health for Enhanced Wellness
Highmark has made significant strides in healthcare by unveiling its latest initiative, Virtual Pelvic Health, powered by Sword Health. This innovative program aims to assist women who face pelvic health challenges, including pelvic pain, bladder issues, and conditions linked to intimacy and general well-being.
Understanding Pelvic Health Challenges
The statistics surrounding pelvic health concerns are concerning, with nearly a third of women encountering various issues related to their pelvic region. Recognizing this critical need, Highmark has integrated a new, cost-free benefit for eligible health plan members, extending its commitment to improving accessibility to essential healthcare services.
Convenient Access Through Technology
Members enrolled in the Virtual Pelvic Health program can easily access it via the My Highmark app or web portal. Upon enrollment, each participant is paired with a dedicated pelvic health specialist. This expert will provide an FDA-listed insertable device designed to track and analyze the strength and endurance of pelvic floor muscles, offering real-time feedback during customized exercise routines.
Empowering Women through Discreet Care
Highmark understands that the stigma associated with pelvic health issues often leads to silence among women despite their need for support. Karen Hanlon, EVP and COO of Highmark Health, emphasizes the importance of addressing this stigma to help women improve their pelvic strength in a private and secure environment, making healthcare more approachable.
Building on Past Success with Sword Health
This new virtual offering enhances Highmark's ongoing collaboration with Sword Health. The partnership initially launched with the Virtual Joint Health program back in 2022 and was expanded to fully insured members in 2024. The Virtual Joint Health program has already seen over 36,000 members enrolled, providing a pathway for those recovering from surgeries or managing chronic pain.
Experiencing Success through Virtual Programs
Doctor Anil Singh, SVP of Population and Curated Health at Highmark Health, highlighted the challenges of traditional musculoskeletal treatment, which typically requires frequent visits. Virtual Joint Health has emerged as a solution, allowing members the freedom to engage in their care on their own terms, significantly reducing barriers to compliance.
Positive Outcomes and User Satisfaction
Engagement stats speak volumes about the program's success: an impressive 92% of enrolled individuals remain active in their sessions, with 72% completing the program. Notably, among those facing moderate to severe pain, 69% reported significant reductions in their discomfort after participating in these virtual sessions.
Analyzing Results and Future Opportunities
Highmark also recognizes the broader implications of this initiative, reporting a noteworthy decline in emergency room visits and hospital admissions, alongside reduced costs associated with medical imaging, surgeries, and joint replacements. Over a year, this has equated to savings of approximately $112 per member monthly, which collectively enhances the overall healthcare experience.
A Commitment to Innovative Healthcare
Richard Clarke, PhD, the Chief Analytics Officer at Highmark Health, remarked on the interconnected benefits stemming from improved healthcare access and experience. Each positive outcome directly contributes to a sustainable cycle of reinvestment into enhanced health experiences for members.
About Highmark Health
As a major player in the healthcare landscape, Highmark Health is headquartered in Pittsburgh and employs over 44,000 individuals, collectively serving millions across the U.S. The company encompasses a wide range of healthcare services including insurance through Highmark Inc., and a network of facilities and health services through Allegheny Health Network, enGen, and Helion, aiming to provide integrated healthcare solutions.
About Highmark Inc.
Highmark Inc. operates as an independent licensee of the Blue Cross Blue Shield Association, serving approximately 7 million members within various states. The organization provides health and dental insurance alongside a suite of related healthcare services to a diverse clientele.
Frequently Asked Questions
What is Virtual Pelvic Health?
Virtual Pelvic Health is a new program by Highmark that offers women personalized pelvic health care through an app and specialized support.
How can members access the program?
Eligible members can access Virtual Pelvic Health via the My Highmark app or member portal, where they can enroll and receive services.
What technology is used in the program?
The program utilizes an FDA-listed insertable device that tracks pelvic floor muscle performance, offering real-time feedback during prescribed exercises.
What are the expected outcomes for participants?
Participants can expect to experience improvements in pelvic health, while also having access to educational resources that foster understanding and management of their conditions.
How successful has the program been so far?
The program has achieved high engagement rates, with 92% of members actively participating and significant reductions in reported pain levels among users.
