HighCo Enters Exclusive Negotiations for Strategic Acquisition
HighCo's Exclusive Negotiations with SMP for Strategic Acquisition
HighCo has embarked on a notable journey by entering exclusive negotiations with SMP SAS, a subsidiary of Groupe La Poste. This exciting development centers around the potential acquisition of specific businesses that specialize in promotional marketing solutions. The target includes SMP's promotional execution and management sectors under the well-known Sogec brand, along with their retail media arm, BudgetBox.
Understanding Sogec and BudgetBox
Sogec stands out as a French agency that excels in omnichannel promotion activation. They offer a diverse array of marketing solutions, encompassing everything from discount coupon issuing and processing to a digital cashback platform through their innovative Quoty app, along with engaging games and loyalty programs designed to enhance customer interaction.
On the other hand, BudgetBox is dedicated to retail media, crafting targeted and personalized activation campaigns for brands and retailers. Their strategies are driven by deep insights into consumer behavior, both online and in physical stores, helping brands engage effectively with their audience.
Financial Insights and Workforce Impact
The businesses targeted in this anticipated acquisition boast a workforce of over 150 individuals and have generated approximately €27 million in revenue. Alongside this, they reported an impressive estimated gross profit of around €17 million, indicating their robust financial health.
An arrangement has been formally established to give HighCo an exclusive option until September 30, 2025, to finalize the acquisition. If successful, it will significantly bolster HighCo’s position in the promotional marketing sector while fostering growth within its Activation division. This transition is expected to consolidate both Sogec and BudgetBox businesses within HighCo's financial framework during the latter half of 2025.
Strategic Growth and Market Positioning
Through this acquisition, HighCo aims to enhance its market position as a pivotal player in promotional activation across Europe. This merger is seen as a critical component of HighCo’s strategic plan to refocus on its core competencies, which was initially laid out earlier this year.
Didier Chabassieu, Chairman of the Management Board, highlighted the importance of this move by stating, “Following the recent sale of High Connexion, this planned acquisition deal is the logical next step in our strategy to refocus on our promotional marketing businesses. It would strengthen our position as a key player in Europe, to support our brand and retailer clients over the long term in a context of deep market transformation.”
About HighCo
HighCo is recognized for its expertise in marketing and communication, facilitating the transition of retail for both brands and retailers. Listed in compartment C of Euronext Paris and eligible for SME equity savings plans (PEA-PME), HighCo prides itself on its nearly 450 skilled employees. Moreover, the company has achieved a Gold rating from EcoVadis, which places it in the top 5% of businesses regarding CSR performance and responsible purchasing practices.
Contact Information
If you have any inquiries, please reach out to:
Cécile Collina-Hue - Managing Director
Nicolas Cassar - Press Relations
Phone: +33 1 77 75 65 06 (Cécile)
Phone: +33 4 88 71 35 46 (Nicolas)
Email: comfi@highco.com
Email: n.cassar@highco.com
Frequently Asked Questions
What is the purpose of HighCo's negotiations with SMP?
HighCo is negotiating to acquire SMP's promotional marketing activities to enhance its market position and growth potential.
What businesses will HighCo acquire from SMP?
HighCo plans to acquire the promotional execution and management businesses under the Sogec brand and the retail media subsidiary BudgetBox.
How many employees does the targeted acquisition currently have?
The targeted businesses employ over 150 people as part of their operations.
What financial performance did the targeted businesses achieve?
In 2024, the businesses generated approximately €27 million in revenue with an estimated gross profit of about €17 million.
How does this acquisition fit into HighCo's overall strategy?
This acquisition aligns with HighCo’s strategy to refocus on its core promotional marketing businesses and solidify its position as a key player in Europe.
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