Highclere Castle Spirits Appoints Laurent Schun as CEO
Highclere Castle Spirits, renowned for producing the world's most awarded premium gin, has announced the remarkable appointment of Laurent Schun as the new Chief Executive Officer, effective immediately. Laurent will take the helm as the company embarks on an exciting journey to expand its international reach.
A Proven Industry Leader
Laurent Schun joins Highclere Castle Spirits after an impressive three-decade career within the global beverage industry. His most recent position was as CEO of Angostura Holdings Ltd., where he demonstrated his ability to lead and innovate. Previously, he held senior leadership roles at Pernod Ricard, playing pivotal roles in building and executing successful strategies for some of the most recognized brands across Europe, Africa, and the Americas.
Vision for Expansion
In his new role, Laurent will be spearheading Highclere Castle Gin’s forthcoming phase of international expansion, aiming to reach an ambitious target of 140,000 annual cases sold by 2030. His strategic focus will see Highclere Castle Gin positioning itself within the top ten super-premium gin brands globally. Key priorities will include strengthening distribution channels in the U.S., accelerating market entry in international territories, and enhancing organizational excellence.
Leadership Continuity
Adam von Gootkin, the company’s founder, will remain engaged as Chairman and Founder, contributing to the long-term strategy, partnerships, and vision for the brand. Along with Lord and Lady Carnarvon, who play key roles as organizational co-founders and global brand ambassadors, they will continue to nurture the deep roots connecting Highclere Castle Gin to its heritage.
Amazing Upcoming Growth
“Laurent brings a solid record of success in developing high-value global beverage brands,” Adam von Gootkin remarked. “His previous leadership roles at both Angostura and Pernod Ricard, paired with his comprehensive expertise in brand and commercial strategy, sync perfectly with our goal of elevating Highclere Castle Gin to become a household name across the globe.”
The Story of Highclere Castle Gin
Highclere Castle Gin, crafted at one of England's oldest distilleries, features botanicals cultivated on the grounds of the iconic Highclere Castle, famous as the filming location for Downton Abbey. With its rich flavor profile and authentic heritage, the gin has accumulated over 230 international awards, affirming its standing as a leader in the premium gin category. As noted by industry bodies, Highclere Castle Gin ranks as the 11th most sold premium gin in the United States, showcasing its growing popularity in a crowded market.
Looking Ahead
For Schun, the excitement of joining Highclere Castle Spirits marks a significant opportunity. “I am thrilled to join Highclere Castle Spirits at such an exciting inflection point,” he stated. “By working together, we will propel sustained global growth while maintaining the artisanal craftsmanship and rich heritage that Highclere Castle Gin represents.”
Media Contact:
Renee Lemieux, Chief of Staff
Highclere Castle Spirits, LLC
Website: www.HighclereCastleGin.com
Frequently Asked Questions
Who is Laurent Schun?
Laurent Schun is the newly appointed CEO of Highclere Castle Spirits, with an extensive background in the beverage industry.
What are the goals for Highclere Castle Gin under Schun's leadership?
The target is to reach 140,000 annual cases sold by 2030 and elevate the brand to rank among the top ten super-premium gin brands globally.
What experience does Laurent bring to the role?
Laurant has over thirty years of experience in leading beverage companies, previously holding executive positions at Angostura and Pernod Ricard.
What is unique about Highclere Castle Gin?
Highclere Castle Gin is crafted with unique botanicals sourced from the estate of Highclere Castle and has earned numerous international awards.
Who are the founders of Highclere Castle Spirits?
Adam von Gootkin founded Highclere Castle Spirits in partnership with The Earl and Countess of Carnarvon.
