HH Global Strengthens Leadership Team for Nuevo
HH Global, recognized as a premier responsible marketing activation partner, is excited to unveil key appointments to its innovative global creative ecosystem known as Nuevo. This bold move aims to revolutionize how brands generate creative ideas and activate their strategies effectively across various markets and audiences.
Introducing Key Appointments
Nuevo, which recently launched, aims to transform the creative landscape. It has appointed a stellar team led by Trak Ellis-Hill as executive creative director, Dr. Karen Correia da Silva as head of creative intelligence, Richard Buchanan as head of creative technologies, and Betty Fadier as head of creative business. Each of these leaders brings unique expertise and a fresh perspective to the team.
These appointments will enhance and facilitate the growth trajectory of Nuevo, as the organization strives to build brands that resonate more profoundly with consumers. The leadership group will report directly to Clyde McKendrick, president of Nuevo, ensuring a unified approach to brand development and market engagement.
Reimagining Brand Marketing
Trak Ellis-Hill, previously with IPG's Momentum Worldwide, joins to guide the vision of Conscious Creativity™. His mission includes harnessing the potential of a global team of 700 creative professionals to elevate Nuevo as a leader in the brand marketing industry.
Dr. Karen Correia da Silva, a former senior strategy director at Iris, will spearhead the creative intelligence department. She brings her expertise in semiotics and behavioral science to empower clients in translating localized insights into impactful strategies applicable across various sectors.
Driving Technological Innovation
Richard Buchanan, previously a group strategy director at AKQA, will focus on integrating cutting-edge technologies and innovative thinking into the client offerings. His role is critical in ensuring that clients have access to transformative solutions that cultivate seamless connections between brands and consumers.
Meanwhile, Betty Fadier, with her background as a business director at VML, will oversee creative business operations, ensuring that campaign development upholds the highest standards of quality and effectiveness.
Comments from Leadership
Kristian Elgey, group chief executive officer of HH Global, emphasizes the evolving needs of senior marketers: "Traditional agencies often fall short of providing the full suite of solutions needed in today’s fast-paced brand marketing environment. Our investment in Nuevo is a testament to our goal of creating a robust global creative ecosystem that excels in integrated marketing services. This model empowers marketing leaders with deeper insights and strategic creativity, making Nuevo a unique offering in the marketplace."
President of Nuevo, Clyde McKendrick, shares his excitement about the management team's vision: "Our team embodies a forward-thinking approach to brand building. Each member has a shared passion for crafting brands that resonate with consumers on a meaningful level. Backed by HH Global’s resources, Nuevo is in a prime position to deliver unparalleled creative solutions on a global scale, and I cannot wait to demonstrate our unique capabilities to our clients."
About HH Global
HH Global stands as a leader in responsible marketing activation services. They excel in connecting brands with their target audiences through creativity, technology, and expertise. With a robust team of over 4,500 professionals and three decades of proven success, HH Global collaborates with top-tier brands to foster responsible growth. Their unmatched supply chain, comprehensive tech tools, and strategic insights ensure clients achieve prominence in competitive markets.
Frequently Asked Questions
What is Nuevo?
Nuevo is HH Global's innovative creative ecosystem aimed at transforming brand marketing through creative strategy and execution.
Who are the key leaders in Nuevo?
The leadership team includes Trak Ellis-Hill, Dr. Karen Correia da Silva, Richard Buchanan, and Betty Fadier, each bringing unique expertise.
What is the vision of Nuevo?
Nuevo aims to build brands that have deeper connections with consumers, leveraging insights and creativity to drive effectiveness.
How does Nuevo differ from traditional marketing agencies?
Nuevo integrates deeper insights and a modern approach to marketing, providing a fully connected and innovative platform for brand development.
What can clients expect from Nuevo?
Clients can expect comprehensive marketing solutions that are strategically driven, creatively executed, and tailored for global impact.
