Hershey's Kisses Commemorates 35 Years of Holiday Joy
The famous sound of Hershey's Kisses and its beloved 'Holiday Bells' tune is making a grand return this holiday season with a special experience in New York City.
Bringing Holiday Magic to Life
For the first time, the Hershey's Kisses brand will act as a Premier Sponsor of NBC's live annual holiday special, "Christmas in Rockefeller Center." This event is set to captivate audiences as it airs on a prominent evening, showcasing the spirit of the season.
Notably, this year celebrates a momentous occasion: 35 years of the cherished 'Holiday Bells' commercial. To mark this milestone, Hershey's is creating a unique experience, allowing families to partake in the festive magic firsthand.
The Interactive Experience
From December 4 to December 7, visitors at Rockefeller Center will have the chance to engage with an innovative LED musical mat. This interactive setup will recreate the iconic melody from the 'Holiday Bells' commercial, giving families an opportunity to become part of the joyous tune and make lasting holiday memories.
Celebrating a Timeless Classic
The history of the Hershey's Kisses 'Holiday Bells' commercial dates back to December 1989. It emerged from a spontaneous idea during a previous shoot, bringing forth a 15-second animated feature that showcased Hershey's Kisses as little handbells playing "We Wish You a Merry Christmas."
According to Stacy Taffet, Chief Growth Officer of The Hershey Company, the charm lies in the commercial's simplicity—no dialogue or famous faces to overshadow the warmth and spirit of the season. This straightforward yet delightful approach has solidified its place as an emblematic holiday advertisement in American culture.
Exciting New Flavors for the Season
As part of the holiday celebration, Hershey's Kisses introduces a delightful new flavor: Snickerdoodle Cookie Candy. This flavor features a delicious blend of snickerdoodle-flavored white crème and crunchy cookie pieces, making it a perfect addition to holiday baking. Additionally, seasonal favorites such as Hershey's Kisses Candy Cane, Milk Chocolate with Almond, and Hot Cocoa will delight fans.
Where to Find the Musical Mat
The musical mat will debut during NBC's tree lighting special, allowing everyone to experience the festive sounds of Hershey's Kisses. After its premiere, the mat will be relocated to a prominent area at Rockefeller Plaza, where it will be open to the public daily during the holiday weekend.
About The Hershey Company
The Hershey Company (NYSE: HSY) is a premier snacks enterprise renowned for creating delightful moments through its beloved brands and unwavering commitment to quality. With over 20,000 dedicated employees globally, the company produces a wide array of delectable products, including iconic names like Hershey's, Reese's, and many more.
For more than 130 years, Hershey has championed ethical and sustainable practices within the industry, reflecting its founder Milton Hershey's vision of creating educational opportunities for children.
Frequently Asked Questions
What is the significance of the 'Holiday Bells' commercial?
The 'Holiday Bells' commercial is a beloved part of holiday tradition, celebrating 35 years and engaging audiences with its catchy tune.
How can families participate in the interactive experience?
Families can step onto the LED musical mat at Rockefeller Center, where they can play the iconic melody from the holiday commercial themselves.
What new flavors does Hershey's Kisses offer this holiday season?
This year, Hershey's Kisses introduces Snickerdoodle Cookie Candy, alongside seasonal flavors like Candy Cane and Hot Cocoa.
When will the musical mat be available to the public?
The musical mat will be available for public enjoyment from December 4 to December 7, following its debut on NBC.
What is the Hershey Company's commitment to sustainability?
The Hershey Company is dedicated to ethical practices, supporting educational initiatives and sustainability efforts for communities and the planet.
