Herbivore Introduces New Bodycare Collection with Ulta Beauty
Herbivore, the renowned plant-powered beauty brand, is making strides in the beauty industry with a new bodycare collection and an exciting partnership with Ulta Beauty. This initiative marks a significant move under the newly appointed CEO Britany LeBlanc's leadership, enhancing Herbivore's mission to provide a sensory and wellness-driven approach to beauty.
Exclusive Launch of the Herbivore Body Collection
The exclusive 15-piece Body Collection will be available in more than 850 Ulta Beauty locations across the nation, allowing an extensive audience to experience Herbivore's unique formulations. This launch demonstrates the brand's commitment to providing high-quality, plant-powered beauty solutions designed for modern consumers.
Herbivore’s Values and Origins
Founded in 2011 by Alex Kummerow and Julia Wills, Herbivore has always believed in the power of botanical ingredients. The founders envisioned a brand that not only created effective beauty products but also fostered a connection with consumers through transparency and authenticity, setting the stage for the clean beauty movement.
"From the start, we focused on products that harness plant efficacy while creating an emotional bond with users,” said co-founder Alex Kummerow. “This collection extends our philosophy into a full-body care experience, reaching a new audience through our partnership with Ulta.”
Connecting with a New Audience
The collaboration with Ulta Beauty opens up exciting opportunities for Herbivore. With access to Ulta's vast customer base of over 45 million Ulta Beauty Rewards members, Herbivore's offerings can reach a broad demographic of beauty enthusiasts. This partnership is seen as a natural fit, with both brands emphasizing joy and wellness in beauty.
Feedback from Ulta Beauty
Lisa Tamburello, Ulta Beauty's Vice President of Merchandising, expressed excitement about the partnership. "Herbivore brings a unique and joyful approach that aligns perfectly with our guests' desires for skincare and wellness. Their commitment to clean ingredients and sustainable practices resonates with our collective values.”
Revitalization Under New Leadership
Since Britany LeBlanc took on the role of CEO, Herbivore has undergone a transformative refresh. The brand has modernized its packaging and visual identity while reinforcing its plant-powered message. This revival acknowledges the evolving landscape of the beauty industry, aiming for plant-active efficacy and a holistic wellness approach.
LeBlanc, reflecting on her goals, stated, "I aimed to revitalize Herbivore while staying true to our roots in clean beauty. Over nearly 15 years, we've helped define this space, and now we're positioned to lead it further with innovative and effective offerings.”
The Return to Bodycare
Herbivore's emphasis on bodycare is a return to its foundational principles. The brands' beginnings in handcrafted body products like scrubs and oils have set the tone for this newly relaunched body collection. This 15-SKU line serves to reinterpret beloved formulas from the past with modern adaptations, ensuring they cater to contemporary consumer preferences.
Enhancing Everyday Rituals
Julia Wills, co-founder of Herbivore, reinforces the significance of bodycare in their brand ethos. “Our products are designed to transform daily routines into moments of joy and self-care. By utilizing plants and minerals, we connect users to ancient beauty traditions while promoting wellness in everyday living.”
Availability of the Herbivore Collection
Herbivore’s new Body Collection will become available online and in select Ulta Beauty locations soon. Consumers can check Ulta.com for the latest updates, with product availability set to unfold later this month.
Frequently Asked Questions
What is the launch date for the new Herbivore Body Collection?
The collection will be available in Ulta Beauty stores from December 28, 2025.
Who are the founders of Herbivore?
Herbivore was founded in 2011 by Alex Kummerow and Julia Wills, focusing on plant-powered beauty.
How many products are in the new Herbivore Body Collection?
The Body Collection consists of 15 exclusive pieces designed for a comprehensive body-care experience.
What does the partnership with Ulta Beauty signify for Herbivore?
The partnership allows Herbivore to reach a wide audience through Ulta’s extensive retail locations and customer base.
What are the core values of Herbivore?
Herbivore emphasizes clean ingredients, sustainability, and the emotional connection between beauty and wellness in its products.
