Hepsiburada's Program Boosts Local E-Commerce Growth
Hepsiburada, a prominent e-commerce platform based in Türkiye, recently announced impressive outcomes from its ‘Trade and Technology Empowerment for the Earthquake Region’ initiative. Launched in March 2023, this program was designed to support local businesses in areas facing significant challenges.
Active Merchants and Notable Growth Metrics
By the end of September, the program had successfully registered around 8,900 active merchants, including about 4,650 new businesses that began selling online through Hepsiburada. This rise reflects a growth of more than 22% in recent months, underscoring the platform’s effectiveness in engaging and empowering local entrepreneurs.
In terms of sales, merchants from the affected areas have achieved notable success, with a total of 10.3 million products sold across approximately 6.8 million orders. The overall trade volume has exceeded TRY 6.8 billion, which signifies a remarkable 30% growth over just the last three months.
Supporting Women Entrepreneurs
A standout feature of this initiative is its commitment to women entrepreneurs. More than 3,700 women-led businesses and cooperatives have collectively generated a remarkable trade volume exceeding TRY 480 million. This demonstrates Hepsiburada's dedication to promoting inclusivity within the e-commerce field.
Additionally, to reinforce local businesses, Hepsiburada has established Specialization Centers in key regions, with plans for a third center to open in Kahramanmara?. These centers offer crucial training and resources for merchants, equipping them to succeed in the competitive world of e-commerce.
Investing in Future Generations
Hepsiburada is also focused on cultivating the next generation of entrepreneurs through its 'Promise for Tomorrow' initiative. This program specifically targets university students affected by earthquake-related challenges by providing courses in e-commerce, entrepreneurship, and marketing. Selected students will have the opportunity to partake in a three-month internship at Hepsiburada, helping them step into the realm of digital commerce.
Hepsiburada’s Dedication to Innovation
Hepsiburada emerges as a leader in Türkiye's e-commerce landscape, connecting over 66 million members to a vast array of more than 264 million products across over 30 categories. The company utilizes a hybrid model, blending direct sales with a third-party marketplace, supported by around 101,000 merchants.
The company is determined to spearhead the digital commerce transformation, serving as a vital partner for both consumers and merchants. Their platform offers various services like last-mile delivery, advertising solutions, and flexible payment options through Hepsipay, making it an all-encompassing choice for modern shoppers.
Corporate Social Responsibility Efforts
Since its inception, Hepsiburada has placed a strong emphasis on corporate social responsibility, particularly in enhancing the role of female entrepreneurs within the Turkish economy. The ‘Technology Empowerment for Women Entrepreneurs’ initiative, which began in 2017, has supported about 55,000 women, providing them with the tools to reach millions of potential customers.
Frequently Asked Questions
What is the purpose of Hepsiburada's program?
The program aims to empower local merchants in regions affected by earthquakes, enhancing their e-commerce skills and providing vital training.
How many new businesses have joined Hepsiburada?
Approximately 4,650 new businesses have started to sell their products online through the platform since the program began.
What significant impact has the program had on women entrepreneurs?
The initiative has empowered over 3,700 women entrepreneurs, leading to a total trade volume that exceeds TRY 480 million.
What training programs does Hepsiburada offer?
Hepsiburada offers various training programs, including courses in e-commerce and marketing, specifically aimed at students impacted by earthquakes.
How does Hepsiburada contribute to the local economy?
By boosting online sales and empowering local entrepreneurs, Hepsiburada plays a crucial role in revitalizing the economy in affected areas.
