Hepsiburada Reports Significant Trade Volume Growth in Turkey

Hepsiburada's Impact on Local Trade and Technology

Hepsiburada, a prominent player in the Turkish e-commerce landscape and listed under NASDAQ: HEPS, has made significant strides in boosting the local economy through its ongoing initiative, the "Trade and Technology Empowerment for the Earthquake Region" program. This program has successfully fostered a trade volume of TRY 8.7 billion over a 21 month period, especially during challenging times.

Growing Merchant Participation

Since the launch of the program, around 9,600 active merchants are now operational in the earthquake-affected areas. Remarkably, over 5,700 brand-new businesses have been able to establish an online presence using Hepsiburada’s platform. This increase of more than 22% in newly registered businesses within just three months underscores the program's effectiveness in revitalizing entrepreneurship in the region.

Product Sales and Orders Surge

The participating merchants have made impressive sales, amounting to 12.1 million products through approximately 8 million orders. The trade volume saw an acceleration, with a nearly 28% increase in the last three months alone, showcasing a strong and growing demand for products offered through the platform.

Empowering Women Entrepreneurs

A key objective of Hepsiburada’s initiative is to empower women in business. Over 4,000 women entrepreneurs and women’s cooperatives contributed to a substantial trade volume of around TRY 610 million, emphasizing gender inclusivity within the e-commerce framework in Turkey.

Training and Development Initiatives

Not only does Hepsiburada emphasize trade, but it also invests in training opportunities. More than 4,000 SMEs and local tradespeople have received invaluable training at specially designated E-Commerce Specialization Centers located in regions like Adana, Hatay, and Kahramanmara?. This strategic focus on education has prepared these individuals to navigate and thrive in the digital marketplace.

Future Prospects for Hepsiburada

The program is set to continue for an additional year, aiming to further enhance the e-commerce landscape and promote sustainable growth within Turkey. By supporting local businesses and improving their access to larger markets, Hepsiburada is not just contributing economically, but also socially by creating opportunities.

Hepsiburada's Strategic Vision

Founded in 2000, Hepsiburada has a clear vision of leading the digitalization of commerce. Their platform is designed to be reliable and inclusive, offering a comprehensive range of services for both merchants and consumers. This includes delivery solutions, advertising opportunities, and payment services designed to enhance customer convenience and drive merchant sales.

Technological Advancements in E-Commerce

Hepsiburada continually enhances its tech offerings through Hepsipay, their integrated fintech platform. By providing secure payment solutions that include digital wallets and options for buy now, pay later (BNPL), they ensure a seamless shopping experience. This approach not only makes purchasing easier for consumers but also significantly boosts transaction success rates for merchants, cultivating a thriving online marketplace.

Frequently Asked Questions

What is the focus of Hepsiburada's Empowerment Program?

The program concentrates on boosting local trade and supporting merchants in earthquake-affected areas of Turkey through various training and technology initiatives.

How many merchants are involved in the program?

Approximately 9,600 active merchants are currently engaged in the program, with significant growth observed in new business registrations.

What is the total trade volume generated?

Hepsiburada has achieved a remarkable trade volume of TRY 8.7 billion over the 21 months of the program.

What initiatives has Hepsiburada taken to empower women?

Hepsiburada specifically highlights women entrepreneurs, supporting over 4,000 women and cooperatives, resulting in a trade volume of around TRY 610 million.

How long will the Trade and Technology Program last?

The program is expected to last for two years, aiming for sustainable growth and enhanced entrepreneurial opportunities in the region.

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