Helly Hansen Confirms Long-Term Partnership with The Ocean Race
The renowned global sailing brand, Helly Hansen, has announced a significant extension of its partnership with The Ocean Race. As the Official Clothing Partner, Helly Hansen will provide professional-grade apparel for the entire race organization for the next seven years. This renewed collaboration will kick off with The Ocean Race Europe in 2025, marking the beginning of a new era for both entities.
A Partnership Rooted in Passion and Excellence
Helly Hansen and The Ocean Race share a deep commitment to sailing, uniting their expertise to withstand the challenges posed by some of the world's harshest ocean conditions. The partnership underscores a mutual dedication to quality and sustainability, ensuring that sailors are equipped with high-performance gear designed for extreme environments.
The Journey Ahead: Exciting Races Planned
As part of this extended partnership, The Ocean Race is set to introduce a series of thrilling events. The exciting lineup includes The Ocean Race Europe, The Ocean Race Atlantic, and the renowned around-the-world competition. Effective collaboration will ensure that the best sailors are equipped with Helly Hansen's trusted apparel, enabling them to perform at their best across various climatic challenges.
Commitment to Sustainability
Both Helly Hansen and The Ocean Race prioritize sustainability initiatives, aligning their goals towards a healthier ocean environment. The Racing with Purpose program is a key component of their strategy, which utilizes the power of sport to inspire and educate about ocean conservation.
Innovation through Testing
Helly Hansen's extensive experience in performance-driven apparel has made it a preferred choice among elite sailors. Their ongoing collaboration with The Ocean Race serves as a robust testing ground for developing new innovative products while enhancing sustainability efforts.
Insights from Leadership
The Race Chairman of The Ocean Race, Richard Brisius, expressed enthusiasm about renewing this partnership, highlighting the importance of engaging trusted partners in advancing the sport of sailing. The goal is to not only enhance the competitive spirit of sailing but also cultivate awareness surrounding environmental impacts.
Merchandise and Fan Engagement
In addition to providing apparel, Helly Hansen is excited to introduce an official merchandise collection aimed at race fans. This collection will be available online and at various race stopovers, starting with The Ocean Race Europe in 2025, offering enthusiasts an opportunity to connect with the brand.
Conclusion: A Stronger Future for Sailing
As The Ocean Race enters its next phase, the renewed partnership with Helly Hansen promises to enhance the overall experience of the event. The focus will remain on innovation, sustainability, and inspiring communities invested in maritime activities. Fans can look forward to an exhilarating series of races while supporting efforts to protect ocean health.
Frequently Asked Questions
1. What is the duration of the partnership between Helly Hansen and The Ocean Race?
The partnership has been extended for seven years, encompassing two complete race cycles.
2. What are the upcoming events in The Ocean Race series?
The upcoming events include The Ocean Race Europe in 2025 and The Ocean Race Atlantic in 2026.
3. How does the partnership contribute to sustainability?
Helly Hansen supports the Racing with Purpose program, promoting ocean health awareness and sustainability initiatives.
4. What type of apparel will Helly Hansen provide?
The apparel will be professional-grade, designed to withstand extreme conditions faced during ocean races.
5. Where can fans find official merchandise?
The official merchandise collection will be available online and at various race stopovers starting in 2025.
