Heinz Launches a Unique Campaign for Saudi National Day
Heinz is taking a fresh approach to Saudi National Day by introducing special green packaging that doesn’t feature any branding. This daring initiative lets consumers in Saudi Arabia showcase their love and pride for their country, fostering a unique connection through their favorite condiment.
A New Way to Celebrate Togetherness
Adding a Personal Touch
In a heartfelt move, Heinz is revamping its well-known ketchup bottles by replacing the traditional logo with a blank green keystone. This distinctive yet meaningful gesture invites shoppers to add personal messages to their bottles. Additionally, a QR code shown on digital billboards across various cities will guide participants in submitting their National Day wishes easily.
Expressions of Love and Pride
The heartfelt messages shared by Saudi citizens, which will include the participants' names, will be prominently displayed on screens set up throughout the Kingdom for the entire week. This initiative creates a grand opportunity for people to express their patriotism, coming together under the shared sense of national pride that Saudi National Day represents.
Celebrating Culture and Heritage
"Going without a brand as the top ketchup brand in the region is our heartfelt gesture to unite with our Saudi consumers in celebrating the Kingdom's rich culture, heritage, and sense of community. Heinz is thrilled to offer our iconic Keystone label as a platform for people to voice their pride. In this special campaign, Saudi voices are taking the spotlight. When it’s Saudi National Day, it simply has to be Heinz," commented Passant El Ghannam, Head of Marketing at Kraft Heinz MEA.
Engaging In-Store Activities
Creating Commemorative Bottles
Alongside the digital campaign, Heinz is hosting in-store events at select locations. These activations will feature live calligraphers who personalize bottle labels, giving customers the chance to create one-of-a-kind commemorative Heinz bottles that resonate on both personal and national levels.
A Tribute to Saudi Arabia
This campaign serves as Heinz's tribute to Saudi Arabia, honoring the nation while allowing its essence to shine. As they say on this day, 'It has to be Saudi'. By taking a step back, Heinz is showing its celebration of the Kingdom and its vibrant heritage.
Frequently Asked Questions
What is the significance of Heinz's brandless ketchup for Saudi National Day?
This initiative enables Saudi consumers to personalize their ketchup bottles, allowing them to express their love and pride for their nation during the celebrations.
How can people participate in Heinz’s National Day campaign?
Individuals can share their congratulatory messages through QR codes displayed on billboards across major cities in Saudi Arabia.
What will happen to the submitted messages?
The submitted messages will be displayed on digital screens throughout the Kingdom for a week, reflecting the collective pride of the participants.
Are there any in-store events related to this initiative?
Yes, there will be special in-store events featuring live calligraphers who will customize bottle labels for customers, helping them create unique commemorative items.
What is the overall goal of Heinz’s campaign?
The campaign aims to honor Saudi culture, heritage, and unity, providing consumers with a way to engage actively and express their feelings on National Day.
