HEINEKEN Welcomes New Leadership in the Americas
HEINEKEN N.V. is embarking on an exciting journey as it appoints Alex Carreteiro as the new Regional President for the Americas, effective March. His arrival signals a transformative phase in HEINEKEN’s strategy, aiming to elevate growth and innovation across the region.
Meet Alex Carreteiro
Alex joins HEINEKEN after an impressive tenure as CEO of PepsiCo Brazil & South Cone Foods Business, overseeing a vast workforce of 16,000 employees and multiple manufacturing sites across various countries. His leadership not only doubled the size of PepsiCo’s operations in Brazil but also garnered the prestigious title of Global Business Unit of the Year in 2024.
Background and Experience
With nearly 20 years at Nestlé, Alex has cultivated a robust portfolio of skills in general management, finance, and sales. His extensive experience includes high-ranking positions such as Vice President of North America and CEO roles across the Latin Caribbean and Brazil. This diverse background equips him with a nuanced understanding of both mature and emerging markets and the ability to navigate intricate competitive landscapes effectively.
Strategic Vision for the Americas
Dolf van den Brink, the CEO and Chairman of the Executive Board, expressed his enthusiasm for Alex’s appointment, emphasizing its alignment with HEINEKEN’s ambitions for growth and the success of the EverGreen strategy. Alex's strategic insight, operational prowess, and commitment to nurturing talent harmonize seamlessly with HEINEKEN’s core values and future objectives.
Expertise in the Beverage Sector
Alex Carreteiro is not just another executive; he brings considerable expertise in the beverage sector, particularly in mergers and acquisitions and building high-performance teams. His capacity to forge strong relationships with trade partners and execute impactful sales strategies positions HEINEKEN to further enhance its market share and profitability.
About HEINEKEN
HEINEKEN stands as a trailblazer in the beer industry, renowned for its prestigious portfolio of over 340 brands, including the flagship Heineken® beer. The company is driven by a commitment to innovation, sustainable practices, and long-term brand development. With a global workforce of more than 85,000 employees, HEINEKEN aims to brew a better world while maintaining a strong foothold in both developed and emerging markets.
Contact Information
For press inquiries, please reach out to Marlous den Bieman via email at pressoffice@heineken.com or call +31-20-5239-355. For investor and analyst inquiries, contact Tristan van Strien or Lennart Scholtus at investors@heineken.com or call +31-20-5239-590.
Frequently Asked Questions
Who is the new Regional President for the Americas at HEINEKEN?
Alex Carreteiro has been appointed as the new Regional President Americas at HEINEKEN.
What experience does Alex Carreteiro bring to HEINEKEN?
He has extensive experience from his time as CEO of PepsiCo Brazil and holds nearly 20 years of experience in Nestlé across various leadership roles.
How is HEINEKEN’s future strategic direction defined?
HEINEKEN aims to accelerate growth and transformation in the Americas, essential for implementing its long-term EverGreen strategy.
What does HEINEKEN prioritize in its operations?
HEINEKEN emphasizes sustainability, innovation, disciplined sales execution, and brand investment.
How can I contact HEINEKEN for inquiries?
Press inquiries can be directed to Marlous den Bieman via email [pressoffice@heineken.com](mailto:pressoffice@heineken.com), and investor inquiries can be sent to [investors@heineken.com](mailto:investors@heineken.com).
