Havas' Visionary CEO to Speak at CES 2026
Havas, a global leader in the communications industry, is set to reveal important insights at CES 2026. During this event, Yannick Bolloré, CEO and Chairman of Havas and also the Chairman of Vivendi, will present a keynote that showcases the intersection of human creativity and artificial intelligence.
The Role of Technology in Creativity
In an age where consumer attention is fleeting and easily fragmented, Havas emphasizes the necessity of leveraging technology to reach and engage audiences effectively. Yannick Bolloré will discuss how utilizing AI in marketing can streamline efforts and enhance personalization, while still retaining the essential elements of human creativity and insight.
Promoting Meaningful Engagement through AI
Bolloré's presentation will highlight the significance of deep human insight paired with advanced AI technologies. He believes that by merging these two elements, brands can gain a substantial advantage in creating meaningful connections with their audiences. This approach can lead to faster, more efficient responses to market demands that reflect customers' true preferences.
Leadership Insights from Yannick Bolloré
As CEO of Havas since 2013, Bolloré has been at the forefront of transforming the company through innovative strategies such as the "Together" initiative and the creation of Havas Villages. His decade-long leadership journey focuses on uniting diverse teams under one umbrella to foster collaboration and drive success.
Innovative Strategies Pioneered at Havas
Under Bolloré’s leadership, Havas has significantly expanded its global influence with nearly 23,000 employees across more than 100 countries. The company is well-known for adopting technology-driven methodologies, exemplified by the launch of Converged.AI, an AI-driven strategy designed to align teams and enhance efficiency globally. This initiative is underpinned by a remarkable €400 million investment aimed at developing scalable and customized solutions for clients.
Empowering Teams with Integrated Solutions
"AI is not just a tool; it has evolved into a strategic partner for our teams," says Bolloré. By integrating content, data, and decision-making capabilities into a single intelligent framework, this initiative streamlines the marketing process, enabling a proactive and nuanced approach to audience engagement, while human insights bring in creativity and empathy.
The Dynamic Experience at CES 2026
Yannick Bolloré will present his keynote address on January 6th at the Mariposa Ballroom in the ARIA. Havas will also host a vibrant space at CES, focusing on the synergy of creativity, media, and technology, offering clients a glimpse into future innovations in marketing. This dynamic setup aims to engage participants in meaningful discussions about potential trends and developments in the industry.
Join the Conversation at CES
Bolloré's address promises to ignite inspiration among marketers by encouraging them to harness technological advancements while cherishing the human element that fuels creativity. Attendees can expect vibrant discussions and insights that reflect on how the landscape of marketing is evolving in this tech-driven era.
Frequently Asked Questions
What will Yannick Bolloré discuss in his keynote?
He will focus on the interplay between technology and human creativity in marketing, emphasizing the role of AI in driving meaningful engagement.
When and where will the keynote take place?
The keynote is scheduled for January 6th at 11:00 AM at the Mariposa Ballroom, ARIA.
What is Converged.AI?
Converged.AI is Havas' global AI-driven strategy designed to unify teams and enhance efficiencies across markets through advanced technological solutions.
How has Havas grown under Yannick Bolloré's leadership?
Under his leadership, Havas has expanded its global footprint, integrating new strategies and technologies to enhance brand engagement and operational effectiveness.
What is the significance of CES for the advertising industry?
CES serves as a premier platform for showcasing innovations in technology that impact marketing, providing valuable insights into future trends and consumer behaviors.
