Harvest Snaps Takes Its Sampling on the Road
Harvest Snaps has embarked on an exciting journey to introduce consumers to the delightful taste of its baked veggie snacks. This initiative features a vibrant van draped in the brand's characteristic colors, driving through various key U.S. cities. With the aim of showcasing the quality of their products, the campaign invites snack lovers to partake in an enjoyable sampling experience.
Targeting Health-Conscious Families
The campaign, known as Veg Up & Go, is specifically aimed at families seeking healthy snack options. As part of the initiative, Harvest Snaps has set a goal to distribute an impressive 470,000 snack samples across multiple city stops. The sampling not only targets Millennial families but also focuses on engaging with elementary school-age kids, making the experience fun and educational.
A Tasty Introduction to Veggie Snacks
Among the standout offerings are Harvest Snaps’ Crunchy Loops in Sour Cream & Onion flavor, which have become a crowd favorite during this tour. Additional flavors such as Tomato Basil, Lightly Salted, and Crunchy Puffs White Cheddar Jalapeno are also making appearances. Each snack is made from farm-fresh vegetables like red lentils and green peas, ensuring that every bite is rich in protein and fiber.
A Multi-Faceted Campaign Effort
The summer road trip is only one aspect of the Veg Up & Go campaign, which encompasses a range of marketing strategies. This includes collaborations with influencers, targeted social media advertisements, and promotional efforts within retailer spaces. The overarching goal is to establish Harvest Snaps as a go-to brand for nutritious snacks, reinforcing their commitment to providing authentic sources of veggie-based nutrition.
Connecting with Consumers on the Road
As Harvest Snaps travels across the country, they are actively reaching out to potential customers through street sampling, local events, and community gatherings. They create memorable experiences by distributing samples in parks, farmers markets, fitness classes, and co-working spaces. This interaction is designed to showcase the fun and flavor of their veggie snacks, fostering a connection with both adults and children alike.
Feedback from Leadership
Maiko Shimano, the director of marketing at Calbee America, Inc., shared insights about the company’s drive to cater to consumer preferences. "Our innovations stem from the preferences and needs of our customers," said Shimano. "This journey allows us to directly engage with snack lovers and elevate their experience with our better-for-you products. It’s all about unlocking their excitement for a nutritious snack that they can trust. Once they experience the unique crunch of our snacks, we believe they’ll come back for more!"
Join the Sampling Journey
The sampling event is set to culminate in October, with the Harvest Snaps team actively updating their social media followers about their whereabouts. Enthusiasts can track the journey of the colorful van by following them online, as they share details on upcoming locations and events. If individuals spot the Harvest Snaps van in their area, they are encouraged to join the conversation using the hashtag #HarvestSnaps.
About Calbee America, Inc.
For over 70 years, Calbee America has been at the forefront of snack innovation, focusing on creating enjoyable, nutritious snacks derived from nature's bounty. Committed to health and wellness, their Harvest Snaps line highlights veggies as the primary ingredient, while their diverse range of Asian-inspired snacks offers unique flavors in the snacking aisle. For more information, visit HarvestSnaps.com or CalbeeAmerica.com and engage with them on social media via @harvestsnaps and @calbeeusa.
Frequently Asked Questions
What is the Veg Up & Go campaign?
The Veg Up & Go campaign by Harvest Snaps focuses on promoting healthy snacking options through direct consumer engagement and sampling events.
Where is Harvest Snaps sampling their snacks?
The sampling takes place across multiple U.S. cities, engaging with communities through various local events.
What types of snacks are being sampled?
The snacks include Crunchy Loops, Tomato Basil, Lightly Salted variants, and Crunchy Puffs in diverse flavors, all made from real vegetables.
How can consumers track the Harvest Snaps van?
Consumers can follow Harvest Snaps on social media platforms to get updates on the van's location and upcoming events.
What is the mission of Harvest Snaps?
Harvest Snaps aims to provide tasty, nutritious snacks that are accessible and promote a healthy lifestyle for families and children.
