Introducing Harry's Plus: A Revolution in Shaving
After a decade of dedicated research and development, Harry's has launched Harry's Plus, a cutting-edge razor system set to redefine the men's shaving experience. This innovative product promises the smoothest and most comfortable shave ever offered by the brand.
Harry's Commitment to Quality
Founded in 2013, Harry's reshaped the shaving market by delivering high-quality razors at honest prices. The brand has consistently risen to be the #2 men's shave brand in the U.S., accounting for 25% of non-disposable men's razors sold. Importantly, Harry's has experienced sustained volume growth over the past three years, clearly demonstrating its commitment to quality and value.
The Vision Behind Harry's Plus
Co-founders Jeff Raider and Andy Katz-Mayfield aimed to innovate shaving. They took a bold step by acquiring a 90-year-old razor blade factory in Europe shortly after starting the company. This strategic move was pivotal, paving the way for substantial advancements in shaving technology. Now, after countless prototypes and rigorous testing, they are proud to introduce Harry's Plus as a premium solution for every man's grooming routine.
Features of Harry's Plus
The new Harry's Plus system includes an advanced pivoting cartridge that effortlessly adjusts to the shape of your face. This allows for a closer and more comfortable shave. Additionally, it features five precision-engineered blades designed to work together for a seamless shaving experience. A lubricating strip infused with aloe enhances smoothness during each glide. The ergonomic metal handle provides not just style but also superior control while shaving.
Investment in Innovation
Harry's commitment extends beyond design; they have made significant capital investments in custom machinery for their factory, ensuring millions of Harry's Plus cartridges are produced annually. This innovation highlights the brand's dedication to providing quality shaving solutions while maintaining affordability.
Reaching a Wider Audience
"Our mission has always been to create things that people like more, and Harry's Plus embodies that goal," stated co-founder Andy Katz-Mayfield. The launch of Harry's Plus allows the brand to reach an expanded audience with an exceptional shaving experience priced competitively against leading brands.
A Creative Launch Campaign
To promote Harry's Plus, an engaging campaign has been launched, showcasing the journey of its development. The centerpiece is a hero film directed by talented filmmakers known for their captivating storytelling. This initiative immerses viewers in the creation process of Harry's Plus, highlighting the brand's dedication to quality and innovation.
Availability of Harry's Plus
Harry's Plus is exclusively available on the official Harry's website. Priced at just $10 for the starter set, the new razor system will be sold alongside the brand's original line of razors, making premium shaving accessible to even more customers.
About Harry's
Harry's is dedicated to offering high-quality grooming products that provide great value. Since its inception, it has become a cornerstone for millions of men’s grooming routines worldwide. The brand is also committed to social responsibility, helping connect over 2 million men with mental health resources to date.
About Mammoth Brands
As part of Mammoth Brands, Harry's thrives within a portfolio of leading consumer brands. This company aims to transform the consumer packaged goods landscape, ensuring that innovation and consumer satisfaction remain at the forefront of their operations.
Frequently Asked Questions
What is Harry's Plus?
Harry's Plus is a new advanced razor system designed to provide a comfortable and precise shaving experience.
How does Harry's Plus differ from previous models?
It features an advanced pivoting cartridge and five precision-engineered blades for a much closer shave, along with a luxurious ergonomic handle.
Where can I buy Harry's Plus?
Harry's Plus is available exclusively online at Harry’s official website.
Is Harry's Plus more expensive than other razors?
No, Harry's Plus is competitively priced at $10, making it an affordable option compared to other premium brands.
How does Harry's contribute to social causes?
Harry's is committed to making quality mental health care accessible, having connected millions of men with necessary resources.
