HARIBO to Appear at the Macy's Thanksgiving Day Parade
HARIBO, renowned as the world's leading gummi brand, announced an exciting debut at this year's Macy's Thanksgiving Day Parade with a unique float and balloon, designed to captivate both live spectators and television audiences. The event promises to be a colorful celebration of childlike joy, featuring a whimsical representation of the brand's iconic mascot, Goldbear, alongside beloved gummi treats such as Twin Snakes and Rainbow Worms.
A Sweet Journey Begins
The extravagant float will take viewers on an imaginative journey, launching gummi treats into the cosmos. This beautiful creation embodies HARIBO's spirit and its commitment to bringing happiness to fans for over a century. As part of the parade, a larger-than-life balloon version of Goldbear will majestically grace the New York City skyline, further enhancing the festive atmosphere of this cherished event.
Engagement Through Storytelling
To deepen the connection with fans and families, HARIBO has created a delightful free digital storybook titled "Goldbear Goes to the Parade." This enchanting tale follows Goldbear on his adventures, portraying the magical experience from the Happy World of HARIBO to the Thanksgiving Day Parade, highlighting the sweet friendships he encounters. The storybook is available for all to enjoy, inviting both children and adults to share in Goldbear's holiday journey.
Marketing Insights from HARIBO
“Participating in the Macy's Thanksgiving Day Parade is a fantastic opportunity for HARIBO to express our gratitude to fans, families, and friends,” said Seth Klugherz, vice president of marketing, HARIBO of America. He emphasized that the brand's innovation in gummi flavors, shapes, and textures is fueled by the creativity and imaginations of its followers. This year's parade experience is designed to reflect the happiness HARIBO inspires in gummi enthusiasts of all ages.
Parade Highlights and Broadcast Details
On parade day, viewers can expect an unforgettable spectacle. Jordan Dabby, producer of the Macy's Thanksgiving Day Parade, exclaimed, “We eagerly anticipate gummi-loving fans experiencing the magic of HARIBO's incredible float,” promising that it will be a unique event that showcases the creativity behind their celebrations. The parade will air live, bringing the festive fun to homes across the country, establishing a new holiday tradition for all.
HARIBO and IT'SUGAR Collaboration
Enhancing the festive mood further, HARIBO is collaborating with IT'SUGAR, a popular candy retailer, to bring the parade's delightful energy to a broader audience. In their New York City Times Square location, a special window display will unveil a replica of HARIBO's balloon on a designated day in late October, allowing shoppers to immerse themselves in the spirit of the event while stocking up on their favorite gummi treats.
About the Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade has become a transformative part of America's holiday traditions, marking the beginning of the festive season since its inception. Known for its giant balloons, elaborate floats, and celebrity appearances, the parade continues to grow in size and popularity, captivating millions each year. The event not only spreads cheer across the nation but also provides an avenue for numerous brands to connect with audiences in heartwarming ways.
About HARIBO
As a leading manufacturer of gummi products, HARIBO is synonymous with quality and fun. From its beginnings in Germany in 1920, the company has expanded globally while maintaining a child-friendly focus. Their flagship product, the Goldbears, has delighted fans for generations, and HARIBO continues to innovate with new flavors and creative designs. The company is proud of its long-standing tradition of delivering joy through their playful gummy creations.
Frequently Asked Questions
What is HARIBO's unique float about?
The float represents a whimsical journey with gummi treats and features HARIBO's mascot, Goldbear, designed to captivate audiences.
Where can I find the digital storybook?
The free digital storybook “Goldbear Goes to the Parade” can be accessed online, inviting families to share the adventure.
When will the Macy's Thanksgiving Day Parade air?
The parade will be broadcast live on NBC, check local listings for specific times.
How did HARIBO become involved with IT'SUGAR?
HARIBO has partnered with IT'SUGAR to enhance the celebration with themed displays and exclusive candy offerings at their Times Square location.
What is HARIBO known for?
HARIBO is globally recognized for its high-quality gummi candies, with Goldbears being one of its most popular products.
