Hard Rock Introduces Unity™ Mastercard for Members
Unity members who visit Hard Rock can now experience a new way to earn rewards across the diverse spectrum of Hard Rock properties, including hotels, casinos, cafes, and retail stores.
A New Era for Loyalty Program Members
Hard Rock International has announced the launch of the Unity™ by Hard Rock Mastercard® Credit Card. This program is tailored for members of the Unity loyalty program, facilitating the opportunity to enhance their experiences through the accumulation and redemption of Unity Points at Hard Rock destinations globally. Members can explore vibrant locations like beach resorts and bustling city hotels, indulging in delightful experiences at cafes and world-renowned casinos.
Unmatched Earning Potential
The Unity by Hard Rock Mastercard offers no annual fee and is available to members in the U.S., allowing for international use. Members can earn Unity Points with every purchase, whether indulging in a lavish meal, enjoying gaming or simply staying overnight at a Hard Rock destination. These Unity Points function akin to cash, which can be redeemed at any participating Hard Rock venue or Seminole Gaming location, heightening their experience.
Elevated Rewards System
Cardholders can exponentially increase their point earnings by simply presenting their Unity loyalty card alongside the new Mastercard. Here's how it breaks down:
- 5X Unity Points when spending at participating Hard Rock non-casino properties
- 4X Unity Points on non-gaming spends at participating Hard Rock Casino properties
- 2X Unity Points for every dollar spent at restaurants and grocery stores
- 1X Unity Point for each dollar spent on all other purchases
Penny Goodwin, Senior Vice President of Loyalty and CRM for Seminole Hard Rock Support Services, expressed excitement stating, "The Unity by Hard Rock Mastercard is created for our dedicated guests, allowing them to earn additional points for their love of Hard Rock. It's a chance to translate everyday spending into unforgettable memories through travel, entertainment, and dining experiences."
Partnership with Bread Financial
In collaboration with Comenity Capital Bank, a subsidiary of Bread Financial (NYSE: BFH), Hard Rock is introducing this innovative credit card. Val Greer, Executive Vice President from Bread Financial, shared the enthusiasm for this partnership, stating, "We are excited to work with Hard Rock in enhancing memorable experiences for loyal customers via the introduction of their first-ever credit card program. Through this collaboration, we've designed a compelling value offering that enriches the Unity program, opening up exclusive opportunities for Hard Rock’s cherished patrons."
Exclusive Member Benefits
Upon signing up for the Unity by Hard Rock Mastercard, members will enjoy additional Tier perks. Star members are upgraded to Legend status instantly, while Legend, Icon, and X Tier members are rewarded with 3,000 Tier Credits if the card is used within 30 days of being issued. This elite status grants them exclusive access to entertainment, events, and experiences that are simply unforgettable.
Moreover, card members can look forward to even more perks, including:
- 10,000 extra Unity Points for spending $1,000 within the first 90 days on purchases outside participating properties
- 5,000 Tier Credits upon achieving an annual spend of $5,000
U.S.-based members can easily apply for the new credit card either online or during their visits to participating Hard Rock locations. New Unity members can also join via the official site.
About Hard Rock International
Hard Rock International (HRI) has established itself as a globally recognized leader, with venues spread across 74 countries encompassing 313 locations, inclusive of hotels, casinos, live performance venues, and cafes. The Unity by Hard Rock loyalty program rewards its members for engaging with their favorite venues around the world. With an exciting joint venture named Hard Rock Digital launched in 2020, HRI is making strides in the online sportsbook and gaming arena. Hard Rock boasts the world’s largest collection of authentic music memorabilia, enhancing the ambiance and experience it offers. HRI’s accolades include recognition as a best-managed company, alongside numerous awards emphasizing its commitment to diversity, employee satisfaction, and excellence in the entertainment and gaming industries.
Frequently Asked Questions
What is the Unity™ by Hard Rock Mastercard?
The Unity™ by Hard Rock Mastercard is a credit card designed for members of the Unity loyalty program that allows them to earn rewards at participating Hard Rock locations.
Are there any fees associated with the Unity Mastercard?
No, the Unity by Hard Rock Mastercard comes with no annual fee for members.
How can members earn Unity Points?
Members earn Unity Points by spending at Hard Rock properties and through their everyday purchases using the Mastercard.
What are the benefits of becoming a Unity member?
Unity members receive a range of benefits including earning points on purchases, exclusive access to events, and opportunities for Tier rewards.
How can I apply for the Unity by Hard Rock Mastercard?
Members can apply online or during their visit to any participating U.S. Hard Rock location.
