Innovative Showcase at IFA 2025
Berlin, Germany, welcomed the Internationale Funkausstellung Berlin (IFA) 2025, one of the leading consumer electronics trade shows in the world. Hanvon Ugee made a remarkable debut, showcasing its latest innovations through its flagship brands Xencelabs, XPPen, and ugee, as well as unveiling cutting-edge digital handwriting solutions catered to its industry partners. This exciting event highlighted Hanvon Ugee's robust technological capabilities and its vision for the future, incorporating professional digital creation, smart office tools, and practical everyday applications.
A Three-Brand Matrix Driving Creativity
Cutting-Edge Digital Artistry
At the Hanvon Ugee booth, attendees had the chance to explore the innovative offerings from its three prominent brands—Xencelabs, XPPen, and ugee. Each brand presented groundbreaking products that highlighted Hanvon Ugee's advances in the digital artistry realm. The Xencelabs brand, celebrated for its premium digital drawing tools, has garnered acclaim from esteemed global studios and artists, including Disney animation director Tony Bancroft. The focal point at IFA was the upgraded Xencelabs Pen Display 24+, distinguished as the world’s first pen display equipped with Calman Ready hardware color calibration technology. It is tailored for professional sectors where color accuracy is crucial, such as photography, film, gaming, and industrial design, creating a seamless experience in color management for creative professionals.
XPPen's Innovative Display Solutions
XPPen, positioned prominently in the mid-to-high-end consumer segment, is highly favored among the younger creative demographic, satisfying their aspirations for both personal expression and high-quality tools. At IFA, XPPen showcased an eclectic array of devices, including pen displays and versatile drawing pads. A highlight of the lineup was the soon-to-be-released Artist Ultra 16, scheduled for launch in late September. This new-generation touchscreen drawing display is set to revolutionize the industry by incorporating a 4K OLED screen and advanced touch technology, making it the world's first to offer 16K ultra-sensitive pressure levels. Such advancements ensure unparalleled performance for creative professionals and aim to enhance all aspects of the drawing experience.
Affordable Versatility from ugee
The ugee brand is recognized for delivering affordability without compromising versatility, specifically geared towards students and young professionals. During the exhibition, ugee introduced its S-series drawing tablets, UT-series tablet PCs, and Fresound Inspiration Earphones. The Fun Drawing Pad UT2 received attention for its Android 14 integration and 2K NanoMatte screen that provides an authentic drawing feel. Another standout, the Trio Drawing Pad UT3, combines features for drawing, reading, note-taking, and online learning, becoming an essential aid for effective study and business tasks.
Trailblazing AI-Powered Handwriting Solutions
In the solutions segment dedicated to industry advancements, Hanvon Ugee presented its AI-driven handwriting innovations, including the Aink Note, the world’s first AI Smart Note-Taking Recorder, alongside a unique passive EMR Mini stylus designed for the TCL NXTPAPER 60 Ultra smartphone. These products embody a significant progression toward integrating digital handwriting within smart office frameworks.
Revolutionizing Note-Taking
The Aink Note smart recorder innovates traditional note-taking methods by featuring a dual mode that allows simultaneous handwriting and recording. This capability fosters an uninterrupted documenting process. Coupled with a passive EMR stylus, users can effortlessly write while benefiting from instant digital storage. With its dual-microphone array, the device captures excellent audio while employing AI to transcribe spoken content into text in real time, making the integration of handwritten notes and transcriptions seamless. Furthermore, after meetings, its companion app can automatically generate summaries, to-do lists, and meeting minutes, optimizing knowledge management efficiency.
Integration with TCL Devices
Collaborating with TCL, Hanvon Ugee has developed the passive EMR Mini stylus for use with the TCL NXTPAPER 60 Ultra smartphone. This compact EMR solution integrates advanced algorithms with a high-precision antenna board to solve the challenge of exact sensing in a smartphone's limited space. This non-charging stylus supports writing, annotating, and drawing while adhering magnetically for ease of transport, effectively transitioning the smartphone into a versatile mobile office, catering to the growing needs for multifunctional devices.
Expanding Global Reach and Influence
IFA 2025 served as a pivotal venue for Hanvon Ugee to illustrate its global strategy and solidify its presence in the marketplace, emphasizing innovation stemming from China within the consumer electronics sphere. The exhibition not only highlighted their latest products but also underscored their localization strategy aiming at European markets and beyond, thereby reinforcing their innovative brand image.
Success in European Markets
Hanvon Ugee's hard work in the European market has yielded substantial success over the years. Their brands have actively engaged in major events like Gamescom and Manga Barcelona, forging robust partnerships with esteemed institutions such as SAE Stuttgart and IED Barcelona. This local engagement has fostered stronger operational foundations. According to market data, XPPen is the market leader in digital drawing devices in France, also ranking prominently in the UK, Germany, and Spain, receiving significant consumer recognition.
A Strong International Network
On a global scale, Hanvon Ugee boasts a solid international business network, with eight subsidiaries abroad, over 20 cross-border e-commerce platforms, and 25 logistics centers in various countries. Its AEO certification ensures easier market access while minimizing expansion barriers.
Future Vision for Digital Handwriting Solutions
In an ever-evolving consumer electronics landscape, Hanvon Ugee remains dedicated to pushing the boundaries of digital handwriting and smart interaction technologies. The comprehensive product range introduced at IFA 2025 reflects their deep-rooted expertise and insights into future trends. Moving forward, Hanvon Ugee plans to amplify R&D investments, enhance global partnerships, and produce smarter, more user-friendly digital drawing and writing tools, showcasing the innovative potential of Chinese brands on the global stage.
Contact:
Tina Li
liyuting@ugee.com.cn
Frequently Asked Questions
What major brands did Hanvon Ugee showcase at IFA 2025?
Hanvon Ugee showcased its flagship brands, Xencelabs, XPPen, and ugee, presenting various innovative products within the digital artistry space.
What is unique about the Xencelabs Pen Display 24+?
The Xencelabs Pen Display 24+ features Calman Ready hardware color calibration technology, making it the first of its kind in the world.
What AI solutions did Hanvon Ugee introduce?
They introduced the Aink Note, an AI Smart Note-Taking Recorder, and a passive stylus for the TCL NXTPAPER 60 Ultra smartphone, integrating handwriting into smart environments.
How has Hanvon Ugee performed in European markets?
Hanvon Ugee has successfully established a strong presence in Europe, actively participating in major events and partnerships while leading market share in digital drawing devices.
What are Hanvon Ugee's future plans?
Hanvon Ugee aims to continue increasing its R&D investments and global collaborations to enhance digital drawing technologies and user experiences.
