Expansion of Hand & Stone's Executive Leadership
Hand & Stone Massage and Facial Spa, a leading luxury spa franchise, is thrilled to announce the appointment of Sherrill Kaplan as its first Chief Revenue Officer. This important addition signifies a key moment for the brand as it aims to improve its revenue strategies and enhance the overall customer experience.
Sherrill Kaplan's Impressive Background
With a robust background in driving revenue growth, Kaplan is set to play a vital role in reinforcing Hand & Stone's status as a leader in the industry. Her extensive experience includes prominent leadership positions where she successfully led digital transformation efforts and crafted effective sales strategies.
Prior to this role, Kaplan served as the Chief Digital Officer at Planet Fitness, where she initiated programs that not only boosted member acquisition but also enhanced operational efficiency across their vast network of locations.
Innovative Growth Strategies
Kaplan’s deep experience in franchising is particularly evident from her time at Dunkin’ Brands, where she was at the forefront of digital marketing innovations for over 13,000 franchises. She played a key role in launching the Dunkin mobile app and the DD Perks loyalty program, which significantly improved customer engagement.
With her keen understanding of customer needs, especially in the health and wellness sector, Kaplan's insights will be crucial as Hand & Stone aims to strengthen brand loyalty and improve consumer interactions.
Looking Ahead
Kaplan expressed her excitement about her new position, stating, “I’m thrilled to join Hand & Stone and leverage my experience in implementing digital-first customer engagement strategies to drive sales and foster brand growth.” Her dedication to understanding customer expectations will be instrumental in expanding the brand’s reach and refining its offerings.
A Leader in the Spa Franchise Sector
Hand & Stone stands out as not only the largest but also the fastest-growing spa franchise in its industry, with over 600 locations across the United States and Canada. The company is committed to delivering a blend of massage and facial services, enhanced by the latest innovations in techniques and customer care.
About Hand & Stone Massage and Facial Spa
Founded in 2004, Hand & Stone strives to offer exceptional spa services that are both accessible and affordable. Each location provides personalized massage and skincare treatments carried out by licensed professionals, setting the brand apart through the use of high-quality products supported by scientific research.
Achievements and Recognition
Hand & Stone has built a strong reputation, consistently receiving accolades such as being named the top spa franchise by Entrepreneur Magazine multiple times and earning high rankings on Forbes’ lists of best franchises to buy.
Frequently Asked Questions
1. Who is Sherrill Kaplan?
Sherrill Kaplan is the newly appointed Chief Revenue Officer at Hand & Stone Massage and Facial Spa, bringing extensive experience in revenue growth and digital innovation.
2. What will Kaplan focus on in her new role?
Kaplan will concentrate on enhancing customer experience, driving systemwide sales growth, and implementing innovative strategies to expand the brand.
3. Where does Hand & Stone operate?
Hand & Stone has over 600 locations throughout the United States and Canada, providing diverse massage and facial services.
4. What recognition has Hand & Stone received?
The franchise was named the number one in the spa category by Entrepreneur Magazine and ranked highly on Forbes’ Best Franchises to Buy list.
5. How can someone learn more about franchise opportunities?
For more information regarding franchise opportunities, potential franchisees can visit Hand & Stone's official website.
