Haley Parker Takes the Helm at Fairway Home Mortgage's Elevate
Fairway Home Mortgage has taken a bold step forward by appointing Haley Parker as the President of Elevate and Head of Business Development for the West division. This significant move reflects the company’s dedication to innovation and its rebranded motto, 'All Roads Lead Home.'
Elevate: A New Era in Business Development
In her newly expanded role, Parker will steer Elevate, Fairway's pioneering business development and event initiative. This platform aims to equip loan officers and their real estate colleagues with essential tools and training aimed at fostering growth. Parker's leadership is set to rejuvenate Fairway West, a franchise focused on community-oriented marketing and development.
Parker emphasizes the importance of providing not just immediate tools but also long-term strategies. She believes that by offering a 'Digital Edge'—encompassing hands-on support in branding, social media, AI, and emerging tech tools—this initiative will enable loan officers to achieve sustainable success.
Building a Talented Team for Future Success
Parker expressed her enthusiasm for the team she leads, claiming that they possess the talent necessary to achieve the company’s ambitious goals. Her confidence in her team’s capabilities was evident when she remarked, 'None of this can be done without a powerful team, and this team is so talented. I'm very proud of them all.'
Impact and Growth of Elevate
Julie Fry, the Chief People and Engagement Officer at Fairway, highlighted Parker's impact. She stated, 'Under Haley Parker's leadership, Elevate has become a significant component of Fairway’s offerings.' The program has resonated with loan officers across the country, fostering a sense of community and progress. The positive momentum is palpable as plans are already in place for expansion into seven cities in the upcoming year.
Parker: A Recognized Leader in Innovation
Parker’s reputation as a thought leader in the mortgage industry has been recognized multiple times, including being named a HousingWire Marketing Leader in both 2022 and 2024. Her innovative approach integrates brand strategy with business development, focused on creating a cohesive culture within Fairway. Her relationship-driven leadership style highlights her dedication to fostering partnerships and collaboration.
Elevate: A Driving Force in the Modern Mortgage Landscape
Jon Tobias, President of Branch Production at Fairway, shares his excitement about Parker’s journey with Elevate. 'Her passion is unparalleled, and witnessing her initiatives unfold has been incredibly exciting. What she has accomplished has transformed loan officer empowerment through innovative branding and event strategies,' he remarked. Tobias believes that Elevate will continue to be a vital resource for loan officers aiming to enhance their market presence.
About Fairway Home Mortgage
Fairway Independent Mortgage Corporation, based in Madison, WI, and Carrollton, TX, serves as a full-service mortgage lender and is licensed in all 50 states. Notably, Fairway holds the distinction of being the second overall retail lender in the U.S., demonstrating their commitment to borrowers across the nation.
Frequently Asked Questions
What is Fairway Home Mortgage's new initiative with Haley Parker?
Haley Parker has been appointed President of Elevate to drive innovation and support business development at Fairway Home Mortgage.
What does Elevate aim to achieve?
Elevate focuses on providing loan officers and real estate partners with tools, training, and strategies for sustained growth in the mortgage market.
How is Parker enhancing business development?
Parker is leading efforts to provide hands-on support in areas such as branding, social media, and the use of AI and emerging technologies.
What recognition has Haley Parker received?
Parker has been named a HousingWire Marketing Leader in 2022 and 2024, underscoring her influential role in mortgage marketing strategies.
Where is Fairway Home Mortgage located?
Fairway Home Mortgage is based in Madison, Wisconsin, and Carrollton, Texas, and operates as a licensed mortgage lender across all states.
